Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio
Data has become marketing’s lifeblood. It’s the oxygen that powers the engines we all use to turn prospects into leads, and those leads into customers. It also shows us which campaigns and tactics are the most effective, allowing us to make better strategic decisions. However, acquiring that data – and ensuring that we can get […]
Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. These types of lengthy cycles can result in big deals with even bigger payoffs, but they can also create huge headaches for marketing teams. Delivering the right content, at the right time, during […]
How PeopleHR Found the Right Marketing Automation Vendor
Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for an email service provider (ESP), since email marketing is a key part of the functionality of most marketing automation platforms. But of course, the right solution can (and should) do much more […]
Color My World: How Color Affects Conversion Rates
When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers, and infographics have been dedicated to the umpteen Google updates that reward quality content and push low-quality, poorly written, spun content to the bottom of the pile. There is so much focus […]
How PeopleHR Went From Lead Overload to Record-Setting Revenue
Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Many companies are turning to software solutions for help streamlining a variety of HR processes – everything from performance management, recruitment, benefits, and document management, to time tracking, training, scheduling. PeopleHR, a software company based in the UK, provides […]
5 Ways to Grow Your Content Marketing Agency Services with Automation
When it comes to engaging customers, content continues to be king. According to the Content Marketing Institute, 93% of B2B marketers used content marketing in 2014. In 2015, the trend is likely to continue as more and more companies discover the benefits of using content to drive traffic, nurture leads, and develop lasting (and profitable) […]
Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
An Act-On Conversation Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience. He has started, sold, and partnered with digital agencies aimed at integrating sales and marketing platforms for a variety of businesses. Chris and Leo Merle, Act-On’s […]
87 New (Really) Marketing Automation Stats
This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales […]
Five 2015 New Year’s Resolutions for Marketers
Check out these 5 New Year’s resolutions for marketers and get ideas for setting your own marketing goals in 2015 and beyond.
What’s the Word? New Additions to the Digital Marketing Glossary
Every year, a crop of newfangled words and phrases is added to our dictionaries—and technology is driving a lot of the most recent additions. For example, hashtag, selfie, and big data were all added to the Merriam-Webster’s Collegiate Dictionary in 2014, and more novel terms are being generated all the time. It can be difficult […]
The Secret Marketing Strategy: Thinking
As a marketer thinks, so he is. Of course this is a take-off on James Allen’s work in his book As a Man Thinketh, when he says “All that a man achieves and all that he fails to achieve is the direct result of his own thoughts.” If a marketer concentrates his thoughts on creating […]
Which Marketing Software Applications Matter to B2B Marketers?
Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. But this proliferation of tools also means that marketers […]
Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer Experience […]
The Biggest Mistakes Marketers Make Buying Technology: David Raab and Atri Chatterjee Discuss
Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer Experience Matrix. […]
Why Buying Marketing Technology is Hard: David Raab and Atri Chatterjee Discuss the Obstacles
Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer Experience […]
31 Wicked Cool Benefits of Marketing Automation
Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome. To celebrate the day (and night) and venerate all forms of harvest beauties and […]
LEGO Education North America Builds a Winning Strategy Using Marketing Automation
For over 30 years, LEGO® Education has been working with teachers and educational specialists to provide solutions and resources that bring subjects to life in the classroom – and make learning fun. Brandee Johnson, Senior Marketing Manager at LEGO Education North America, recently had a conversation with Leo Merle, Marketing Programs Manager at Act-On Software, […]
ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. […]
The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer. What’s more, it gives the sales team visibility into key interactions with customers and prospects. Sales reps can see which pages on the site a prospect has […]