Category: Marketing Automation

What You Get When You Buy Technology

This is a picture of Scott Brinker’s infographic of the martech landscape. It can cause a bit of marketing anxiety to have to choose the right option for your company.

Balky programs, snarled data, bad reporting. It’s a recipe for marketing anxiety – and for missing your goals. Learn how the right technology can ease your pain.

Act-On: Powering the Customer Experience

Rethink-Marketing [Automation]

Today’s marketer must weave brand awareness, demand generation and customer marketing into a balanced, global marketing strategy. Learn how Act-On can help you power the customer experience.

How to Make Audience Segmentation Truly Personal

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your conversion rate will increase by 3.9%. (More data from this […]

What’s an Open Marketing Ecosystem? And Why Should You Care?

What's an API part 1

Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series that collects them.) “Open marketing ecosystem” may not be one of them. There is a core concept – interoperability – that lies at the heart of what makes our real and virtual infrastructure work. Beginning […]

How Do I Prepare for Marketing Automation?

Setting Goals and Objectives

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing automation. And just as social was confusing to marketing and business leaders ten years ago, […]

Are You Ready for Marketing Automation? Here’s How to Find Out

Social Technologies

Most of us can’t resist the newest, shiniest gadget on the market. After all, do any of us really need a new Apple Watch or a talking meat thermometer? (Of course, “need” is a pretty subjective idea here, since I’m sure that at least some of you said “Yes, I absolutely need both of those […]

Blue Mountains School Drives Enrollment with Marketing Automation

Act-On Adaptive Web

Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences. Some deal with widely divergent demographic groups. Others must reach multiple stakeholders in an organization across departments, management levels, and job types. Different segments require diverse messages and offers – and sometimes, finding new channels […]

Join the i♥marketing Roadshow! Next Stop: July 9 in Boston

Act-On Adaptive Web

It’s the next stop in the i♥marketing roadshow, and you won’t want to miss this opportunity to join the fun! i♥marketing is a complimentary marketing workshop that’s been taking the country by storm. These half-day events are a great opportunity to fine-tune your marketing skills and get a look at the future of marketing automation technology. After the huge success of […]

Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide

Act-On Adaptive Web

Chances are, if you’re considering adopting marketing automation, you’re a very busy person. After all, implementing any kind of new technology, whether it’s a small software upgrade or an entirely new platform, involves some level of cost and risk. You wouldn’t do it if you didn’t need to. And the reason you need to is […]

Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation

Act-On Adaptive Web

Back the old days (as in, several years ago) marketing automation was generally seen as a powerful technology that was available only for the really big companies with really big marketing budgets. And indeed, in the not-so-distant past, many solutions were expensive on-premise platforms that only the largest enterprises could really afford, much less justify using. […]