More on Marketing Automation

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats

25 Killer Marketing Automation Stats (New!)

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

 

Marketing Automation Still a Work-in-Progress for most B2B Firms

Marketing Automation Still a Work-in-Progress for Most B2B Firms

Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew…

 

Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey

In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…

 

Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with Act-On University

We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…

 

3 Ways Personalized Marketing Improves the Consumer Experience

3 Ways Personalized Marketing Improves the Consumer Experience

Find out three killer ways to improve your customer experience with personalized marketing in this blog.

 

The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack

A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…

 

Why CEOs Say Yes to Marketing Automation

Why CEOs Say Yes to Marketing Automation

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Read all about it.