More on Marketing Automation

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change

Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence…

 

Consider Proof of Concept When Buying Marketing Technology

In this Rethink Marketing Podcast, David Raab share his insights on evaluating and proof of concepts when buying marketing technology

 

Where Marketing Automation Fits in the DX Journey

Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.

 

Marketing Automation: The Key to a Smarter Business

Marketing Automation: The Key to a Smarter Business

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement.

 

Marketers: Check Out These Hot B2B Marketing Automation Trends

Marketers: Check Out These Hot B2B Marketing Automation Trends

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business.

 

How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.

 

5 Questions To Ask On When To Gate Your Content

5 Key Questions To Help You Decide When To Gate Content

It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more…

 

How to Explain Your Marketing Automation Job at the Thanksgiving Table

How to Explain Your Marketing Automation Job

Marketing automation isn’t complicated, but it can be tricky to describe MA to your grandmother. Here are some tips for explaining your job…