More on Marketing Automation

How to Pick the Best Marketing Automation Platform for You

How to Pick the Best Marketing Automation Platform for You

Choosing a marketing automation platform is tough. Here's how to pick a tool you and your team will be happy with now, and…

 

Inside Act-On: A Conversation with Nina Church-Adams

Nina Church-Adams recently became Act-On’s SVP of Marketing. Over her career, she’s held marketing management and executive roles at the Nike Foundation, American…

 

How Marketing Automation Makes Businesses Smarter

How Marketing Automation Makes Businesses Smarter

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a…

 

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change

Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence…

 

Consider Proof of Concept When Buying Marketing Technology

In this Rethink Marketing Podcast, David Raab share his insights on evaluating and proof of concepts when buying marketing technology

 

Where Marketing Automation Fits in the DX Journey

Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.

 

Marketing Automation: The Key to a Smarter Business

Marketing Automation: The Key to a Smarter Business

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement.

 

Marketers: Check Out These Hot B2B Marketing Automation Trends

Marketers: Check Out These Hot B2B Marketing Automation Trends

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business.