More on Marketing Automation

Five Tips in Selecting Your Marketing Automation Platform

What are the factors you’d consider in selecting a marketing automation platform? Here are five tips for selecting your marketing automation platform.

 

5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers

Is your B2B business able to convert micro-moments with your buyers? Here are 5 ways to use marketing automation to convert your micro-moment…

 

Rethink Marketing Podcast: Acting On Customer Feedback

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback.

 

5 Hacks for Getting to Know Your Customers

Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion…

 

Rethink Marketing Podcast: Digital Marketing Trends for 2019

In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and…

 

Rethink Marketing podcast: Creating a Successful Reporting Process

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team.

 

build your marketing automation team

Building Your Marketing Automation Team: Roles & Expectations

Building your marketing automation team is much simpler than you think. These are the roles and responsibilities that will set you up for…

 

3 Reasons to Add Chatbots to Your Marketing Automation Strategy

Are you thinking of adding a chatbot to your MarTech stack? We're here to tell you why chatbots and marketing automation make for…