More on Marketing Automation

Why Connecting Customer Relationship Management (CRM) and Marketing Automation are Invaluable to Sales and Marketing

First, let me say that as the father of two I think of this topic—CRM and marketing automation—to be as perfect as peanut…

 

8 Tips for Getting Started with Lead Scoring

Lead scoring is an effective way to prioritize leads and helps determine if a lead is sales-qualified. It also gives marketing a basis…

 

More Marketing Fundamentals with Thor Johnson

Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals,  discussing: Do’s and Don’ts of Marketing Voice…

 

Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15

Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of…

 

More Crafting Compelling Offers with Mac McIntosh

Guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, continue their discussion on how to create…

 

More Lead Nurturing and Scoring with Steve Gershik

Guest host Jeff Ogden with special guest and marketing expert Steve Gershik continue their conversation on Lead Nurturing and Scoring in this MadMarketing…

 

5 Prerequisites for Marketing Automation

So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just…