More on Marketing Automation

5 Must-Know Strategies for Converting More Prospects Into Customers

Matt Heinz, President of Heinz Marketing Inc., recently presented “How to Find, Influence & Convert More Prospects Into Customers,” a webinar packed with…

 

Act-On Sees Meteoric Growth in Q2 2012

When we told you we hit the ground running in Q1, we should have mentioned that this isn’t a sprint.  As of the…

 

Eavesdrop as 4 Marketing Heavyweights Discuss Nature vs. Nurture

Last week, our CRO Shawn Naggiar joined Dave Lewis of DemandGen and Elle Woulfe of Eloqua for a lively conversation about lead nurturing…

 

What to Look For In Marketing Automation, Part 3: Databases and CRM Integration

If you’re contemplating moving from an email marketing system to a more sophisticated marketing automation platform, you’ll want to give some thought to…

 

The Evolution of Email: Act-On Software and BLASTmedia Present at the AMA’s Virtual XChange

Last week the American Marketing Association held Virtual XChange: The Evolution of Email: Essentials for Campaign Success. This full day of virtual presentations…

 

What to Look For In Marketing Automation, Part 1: People and Process

Are you considering marketing automation software for your business? Marketing automation is only as good as the people and processes behind it. Make…

 

Webinar Recap: Five Ways to Accelerate Your Sales Funnel with Marketing Automation

In a recent webinar, DemandCon CEO Shawn Elledge and Act-On Software CMO Atri Chatterjee discussed how marketers can accelerate their sales funnels using…

 

5 Pricing & Contract Questions to Ask Before Buying Marketing Automation

There’s a lot to consider when selecting a marketing automation system and, as many of us have already discovered, it’s not uncommon for…