More on Marketing Automation

Selling Marketing Automation To Your Boss

Over on the Heinz Marketing blog, Matt Heinz posted a recent online discussion (sponsored by Act-On) titled “How to sell marketing automation to…

 

Lead Me On: 7 Factors For Higher-Quality Leads

The one thing all marketers have in common is the need for more leads. “Generating more high quality leads” is the top marketing…

 

5 Keys to a Successful Marketing Automation Blueprint

In a recent webinar, Act-On’s Jeff Linton joined Stacy Gentile, President of Invigra to discuss marketing automation and why it’s important in business…

 

Sales & Marketing Alignment: The Marketing Perspective

DemandCon’s Boston conference opened yesterday. The organization stresses sales and marketing alignment, holding several workshops on the topic each day of the conference.…

 

Increasing Demand Fuels $16 Million Series D Funding Round

In less than three years, Act-On has gone from being a newcomer in the marketing automation industry to a recognized leader, with well…

 

Reality Still Bites. Especially in The Valley of Death.

There’s no substitute for real-life experience, and Eric Albertson and Sid Smith of The Albertson Group delivered plenty of it in a recent…