More on Marketing Automation

Successful SMB Habit #7: Maintain Marketing Budgets During a Difficult Economy

What do marketers need to know and do in order to be successful in a tough economy? The goal of our recent study…

 

Have Your (Marketing) Cake and Eat It Too

Reducing the cost of your online marketing efforts while simultaneously improving your results sounds like a pipe dream. But if you’re doing some…

 

Successful SMB Habit #2: Focus On New Business Leads and Lifetime Value Over Customer Acquisition Costs

Act-On Software commissioned Forrester Consulting to survey small and medium-sized businesses across the US to determine whether SMBs are adapting their marketing practices…

 

The Real Secrets to Higher-Quality Leads and More Revenue

Eric Albertson, chief of the Albertson Performance Group, shared with us seven proven lead generation success secrets that lead to higher-quality leads and…

 

Building a Blueprint for Sales and Marketing Success

Step 1. Build a solid sales infrastructure Recently, Mr. Stacy Gentile of Invigra and Jeff Linton of Act-On Software presented The Blueprint for…

 

Expand Your Global Reach with Marketing Automation

With the rise of online marketing, it’s never been easier to become a global brand…but there are still big challenges. The structural facts…