More on Marketing Automation

Act-On Sees Meteoric Growth in Q2 2012

When we told you we hit the ground running in Q1, we should have mentioned that this isn’t a sprint.  As of the…

 

Eavesdrop as 4 Marketing Heavyweights Discuss Nature vs. Nurture

Last week, our CRO Shawn Naggiar joined Dave Lewis of DemandGen and Elle Woulfe of Eloqua for a lively conversation about lead nurturing…

 

What to Look For In Marketing Automation, Part 3: Databases and CRM Integration

If you’re contemplating moving from an email marketing system to a more sophisticated marketing automation platform, you’ll want to give some thought to…

 

What to Look For In Marketing Automation, Part 1: People and Process

Are you considering marketing automation software for your business? Marketing automation is only as good as the people and processes behind it. Make…

 

Webinar Recap: Five Ways to Accelerate Your Sales Funnel with Marketing Automation

In a recent webinar, DemandCon CEO Shawn Elledge and Act-On Software CMO Atri Chatterjee discussed how marketers can accelerate their sales funnels using…

 

5 Pricing & Contract Questions to Ask Before Buying Marketing Automation

There’s a lot to consider when selecting a marketing automation system and, as many of us have already discovered, it’s not uncommon for…

 

Why Connecting Customer Relationship Management (CRM) and Marketing Automation are Invaluable to Sales and Marketing

First, let me say that as the father of two I think of this topic—CRM and marketing automation—to be as perfect as peanut…