More on Marketing Automation

More Crafting Compelling Offers with Mac McIntosh

Guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, continue their discussion on how to create…

 

More Lead Nurturing and Scoring with Steve Gershik

Guest host Jeff Ogden with special guest and marketing expert Steve Gershik continue their conversation on Lead Nurturing and Scoring in this MadMarketing…

 

5 Prerequisites for Marketing Automation

So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just…

 

Act-On Pontifex!

Pontifex: Latin for “bridge builder”.  Etymology:from pont-, stem of pons, “bridge” plus -fex, -ficis, root of facere “to make”. Bridge-building is very much the business we find…

 

Enterprise? SMB?

We have built a platform that can serve enterprise customers as well as SMB customers. The reason is that we are going after…