More on Marketing Automation

Who’s Using Marketing Automation?

OK, so you’re hearing a lot about marketing automation. Getting tweets and emails and reading blogs and white papers about how it’s simplifying…

 

5 Best Practices to Rock Cyber Monday

I wonder if The Mamas and The Papas realized how prescient they were in 1966 when they wrote these fine lyrics: Monday Monday, so…

 

A Conversation with Shawn Naggiar About Sales, Lead Generation, and Marketing Automation

As Chief Revenue Officer of Act-On Software, Shawn Naggiar is responsible for everything related to creating, managing, and growing revenue at the company.…

 

Marketing Automation Keeps the Sales Flowing

Plumbing is awesome. Washfountains. Toilets. Showers. Faucets. All the accessories and connectors and valves and whatzits that, together, craft the most widely visited…

 

Right-Sized Marketing Automation

Marketing automation could be called the Swiss Army knife of marketing technologies. A typical marketing automation platform includes an email marketing component; a…

 

Agency Sees Explosive Lead Growth with Marketing Automation

NuGrowth Solutions provides outsourced “sales as a service” business development teams, and supports them with exceptional lead generation marketing. As sales and marketing…

 

SaaS Solutions vs. IT Departments in the Age of Self-Service

People presume that, in the transition to cloud systems, there will be tug of war between SaaS and IT, as well as between…

 

Integrated Marketing Automation Cures Painful Headache for Adaptive Computing

We really like it when our customers succeed; we like it even better when Act-On has played a role in that success. Adaptive…

 

Two Concrete Ways Sales Can Benefit from Marketing Automation

Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software. He joined Act-On in early 2008 as employee #7, and was…