More on Marketing Automation

How to Sell Marketing Automation to Your CXO

You’ve reached that point: You need to take your marketing to the next level, beyond the email program that your company is outgrowing.…

 

David Raab and Atri Chatterjee Talk About Marketing Automation, Part II: How to Acquire and Succeed with It

An Act-On Conversation Editor’s Note: This is Part II of an Act-On Conversation between David Raab,  author of The Marketing Performance Measurement Toolkit…

 

David Raab and Atri Chatterjee Talk About Marketing Automation, Part I: What Do You Need in a Core System?

An Act-On Conversation Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The…

 

Agency Enjoys 100% Growth with Act-On Marketing Automation

For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement, that time…

 

The Real Cost of a Bad (Marketing Automation) Decision

Before helping to found IQM (our marketing agency, which happens to use marketing automation software as a staple), I was involved in several…

 

Is Marketing Automation Worth the Investment?

Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most…

 

4 Ways to Make the Most of Your Marketing Automation System’s Capabilities

According to SiriusDecisions, 85 percent of marketing automation users are not using the technology to its fullest potential.* I’ve read blog posts in…

 

Consulting Firm Gives Marketing Fragmentation the Boot with Act-On

Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is…

 

How to Build Marketing Accountability From the Lead Up

In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate…