More on Marketing Automation

Microsoft Dynamics CRM Integration with Act-On Software

Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation…

 

The DNA of a Top Performer—Are You Cut From the Same Cloth?

We recently surveyed 101 of our customers in the small and medium-sized business category about their online marketing practices. The questions we asked…

 

7 Key Marketing Areas and How to Integrate Them

Don’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. until…

 

10 Tips for Better Event Marketing

According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations –…

 

A Lead Scoring Checklist for Sales and Marketing

Lead scoring is an effective method to help identity hot leads. You begin by identifying attributes that are characteristic of decision-makers at your…

 

Increase Sales Productivity with Marketing Automation

Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue.…

 

Cameleon Software’s Success Breaking into a New Market

Ari Fefferman, marketing manager at BlueBird Strategies and Virginie Dupin, marketing director of Cameleon Software joined Jeffrey Linton, product and field marketing manager at…

 

The Case For Digital Integrated Marketing

Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and…

 

Marketing Must Master Its Own Technology

Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail,…