More on Marketing Automation

Agency Enjoys 100% Growth with Act-On Marketing Automation

For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement, that time…

 

The Real Cost of a Bad (Marketing Automation) Decision

Before helping to found IQM (our marketing agency, which happens to use marketing automation software as a staple), I was involved in several…

 

Is Marketing Automation Worth the Investment?

Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most…

 

4 Ways to Make the Most of Your Marketing Automation System’s Capabilities

According to SiriusDecisions, 85 percent of marketing automation users are not using the technology to its fullest potential.* I’ve read blog posts in…

 

Consulting Firm Gives Marketing Fragmentation the Boot with Act-On

Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is…

 

How to Build Marketing Accountability From the Lead Up

In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate…

 

Agency’s Web Traffic Jumps by 400%

Let’s say there’s a digital agency with 15 years of success, a stellar reputation for connecting people to brands, and a comfortably flowing…

 

3 Ways Marketing Automation Can Make You a Better Marketer

Many aspects of marketing require a careful hands-on approach to ensure proper application, timely scheduling, and successful implementation. However, as technology has advanced,…

 

4 Ways Marketing Automation Can Create a Pot o’ Gold

Though sales and marketing departments use different strategies and tactics, their missions are complementary: revenue generation. Adding a marketing automation system to these departments…