More on Marketing Automation

The Case For Digital Integrated Marketing

Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and…

 

Marketing Must Master Its Own Technology

Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail,…

 

Get Started With Marketing Automation: A Plan for the First Thirty Days

In the recent Gleanster Research paper, “The New Rules of Digital Engagement,” analyst Ian Michiels offers straightforward guidance for implementing marketing automation, drawing…

 

Building a Blueprint for Sales and Marketing Success, Step 6: The Blueprint

Part 6. Putting it all together: The Marketing Automation Lead Generation Blueprint The Blueprint contains all the steps you need to put into place,…

 

Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic…

 

Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!

Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop…