More on Marketing Automation

Customer Retention

Use Marketing Automation to Keep Customers and Expand Retention

In this reprint from the Raconteur “Digital Economy Report,” Act-On’s Andy MacMillan discusses how CMOs can rethink marketing automation for the lifecycle


5 New Year’s Resolutions for Marketers

Check out these 5 New Year’s resolutions for marketers and get ideas for setting your own marketing goals in 2016 and beyond.



Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change

As the supply chain evolves from supply-driven to demand-driven, Spinnaker Management uses marketing automation to communicate, educate, and inform.


How to Make Audience Segmentation Truly Personal

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact,…


Open Marketing Ecosystem

What’s an Open Marketing Ecosystem? And Why Should You Care?

Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series that collects them.)…


MA Strategy

How Do I Prepare for Marketing Automation?

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption…


Social Technologies

Are You Ready for Marketing Automation? Here’s How to Find Out

Most of us can’t resist the newest, shiniest gadget on the market. After all, do any of us really need a new Apple…


How Marketing Automation Can Release You from Spreadsheet Purgatory

Let’s be honest – spreadsheets are a marketing nightmare. You may have gotten away with them as the backbone of your marketing system…