Discover 3 Types of Marketing Automation Engagements for Agencies
The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas. There are many different ways marketing agencies can package and price marketing automation […]
The Wild and Woolly World of Marketing Agency Names
One of the best things about working for a marketing agency is that creativity is part of the job description. This often is self-fulfilling, especially when it comes to naming the agency itself; your ability to come up with a one-of-a-kind handle for your company is a signifier to potential customers of your branding brilliance. […]
An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. He’s a frequent keynote speaker on channel marketing, and […]
An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. He’s a frequent keynote speaker on channel marketing, and […]
Check-in Meetings: Good Communication Creates Better Agency-Client Relationships
Creating better agency-client relationships can be a challenge, which is why regular meetings and check-ins are an important part of keeping these partnerships running smoothly. But as an agency, it’s also vital to come to these meetings equipped with the right metrics and reports so you can make sure you’re clearly demonstrating the value of your […]
Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. A well-chosen and ably used CRM solution can save time, reduce costs and help your sales and customer service teams become more productive – and more effective. But how do CRM users feel about the solutions they’re using currently? […]
Getting to Yes: 5 Marketing Automation Myths Debunked
Two marketers walk into a bar. As they inch up to the slab, the barkeep levels her gaze, raises an eyebrow, shakes her head. “The answer is no.” “But we haven’t asked the question yet.” “No.” It’s a classic tale of marketing automation. Replace “bar” with “C-suite” and the scenario is played out every day […]
3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
What does it take to find the right marketing automation solution for your agency? A good platform helps marketing agencies be more effective. A great platform can do much more – increase efficiency, improve intelligence, expand your reach, enable targeted real-time action, and most of all, create a key competitive advantage for your agency in a crowded […]
Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership
The Greater Philadelphia Chamber of Commerce (GPCC) is one of the largest chambers of commerce in the nation. Their goal is to attract, retain and grow jobs for the region, and to improve economic growth and prosperity for business owners as well as the citizens. But the business landscape is changing rapidly. Even though GPCC […]
5 Reasons Sales Should Be Excited About Marketing Automation
Despite the name, marketing automation was never intended to be a marketing technology, even though about 80% of investments in marketing automation are driven exclusively by the marketing department. The expectation was – and is – that the system would be embraced by both marketing and sales because, after all, it’s a tool for educating […]
Got CRM? Why You Need Marketing Automation Too
A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and stored them in a “tickle” file organized by date. You’d have a conversation with a prospect, make notes on the card, jot down when next to call the prospect, and then slot […]
An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
Pure gold. That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. Automated email programs are among the key features of a good marketing automation platform, providing a […]
How to Sell Marketing Automation to Your CXO
You’ve reached that point: You need to take your marketing to the next level, beyond the email program that your company is outgrowing. You know that marketing automation will let you scale your efforts across the board, provide your customers and prospects with more relevant and timely content, save time on campaigns, and track everything, […]
David Raab and Atri Chatterjee Talk About Marketing Automation, Part II: How to Acquire and Succeed with It
An Act-On Conversation Editor’s Note: This is Part II of an Act-On Conversation between David Raab, author of The Marketing Performance Measurement Toolkit and Atri Chatterjee, Chief Marketing Officer of Zscaler.* You can read Part I of the transcript, What Do You Need in a Core System? here. You can also listen to the entire […]
David Raab and Atri Chatterjee Talk About Marketing Automation, Part I: What Do You Need in a Core System?
An Act-On Conversation Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer […]
Agency Enjoys 100% Growth with Act-On Marketing Automation
For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement, that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. (Think highly engineered products like precision medical devices, steel construction fasteners, hydraulic equipment, that sort of thing.) […]
The Real Cost of a Bad (Marketing Automation) Decision
Before helping to found IQM (our marketing agency, which happens to use marketing automation software as a staple), I was involved in several marketing automation system implementations that had varying levels of success. In one particular deployment, I observed a bad decision spiral into a very costly mistake. Looking back, it was easy to see […]
Is Marketing Automation Worth the Investment?
Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. This is more than my (admittedly biased) vested opinion; the research shows clearly that companies who use marketing automation skillfully fare better than those who do not use it (or […]
4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
4 Ways to Make the Most of Your Marketing Automation System’s Capabilities