More on Marketing Automation

3 Ways Personalized Marketing Improves the Consumer Experience

3 Ways Personalized Marketing Improves the Consumer Experience

Find out three killer ways to improve your customer experience with personalized marketing in this blog.

 

The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack

A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…

 

Why CEOs Say Yes to Marketing Automation

Why CEOs Say Yes to Marketing Automation

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Read all about it.

 

How Marketing Automation Can Generate More Summer Relaxation

How Marketing Automation Can Generate More Summer Relaxation

Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks!

 

Act-On Software’s Marketing Roundtable: Adaptive Journeys™

Act-On Software’s Marketing Roundtable: Adaptive Journeys™

Take a deep dive into a trending B2B campaign with Act-On’s marketing rountable. This month we explore Adaptive Journeys.

 

The Artificial Intelligence Impact: Friend or Foe to Marketing?

The Artificial Intelligence Impact: Friend or Foe to Marketing?

As artificial intelligence gains popularity, it’s becoming apparent that it will soon infiltrate the world of marketing. In this blog we’ll discuss the…

 

It’s Not You, It’s Me_5 Signs Things Aren’t Working with Your Marketing Automation Platform

It’s Not You, It’s Me: 5 Signs Things Aren’t Working with Your Marketing Automation Platform

Here are five signs your marketing automation platform isn’t working in your best interests.

 

Marketing Automation for the New Buyer’s Journey

Learn how marketing automation is giving marketing teams the insight they need to track their buyer's journey and provide meaningful interactions throughout.