From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Read all about it.
Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks!
Take a deep dive into a trending B2B campaign with Act-On’s marketing rountable. This month we explore Adaptive Journeys.
As artificial intelligence gains popularity, it’s becoming apparent that it will soon infiltrate the world of marketing. In this blog we’ll discuss the…
Here are five signs your marketing automation platform isn’t working in your best interests.
Learn how marketing automation is giving marketing teams the insight they need to track their buyer's journey and provide meaningful interactions throughout.
Optimize the entire customer lifecycle – from the initial stages continuing through the entire customer relationship to get the most from your customers.
You’re convinced you need marketing automation, but which one is right for you? Be mindful of these things before you choose.
You can personalize your marketing automation without sounding like a robot. It just takes some careful thinking and knowing exactly when to use…