B2B Marketing Zone

More on Marketing Automation

What Makes Act-On Different?

What Makes Act-On Different?


With a plethora of choices for a marketing automation system, why choose Act-On? This blog describes why Act-On is different.
How to Motivate Customers Across the Entire Buyer's Journey

How to Motivate Customers Across the Entire Buyer’s Journey


Learn how applying motivational techniques to marketing efforts can propel customers through the buyer’s journey.
4 Ways That Automation Is Transforming Marketing

4 Ways That Automation Is Transforming Marketing


Automation is transforming marketing, reaching customers with greater scale and accuracy. But what are the major impacts, and how is marketing automation changing…
Act-On: The Ideal Mid-Market Solution

Act-On: The Ideal Mid-Market Solution


Marketing automation is a marketer’s lifeline, but only if they have the right solution. Check out why Act-On is the ideal mid-market solution.
Want to Do Marketing Automation? Do These 6 Things First

Want to Do Marketing Automation? Do These 6 Things First


Marketing automation can be a great addition to your marketing efforts, but be aware: it takes a lot of work to be done…
Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On’s a Leader in the Forrester Wave™ and What That Means to You


Act-On’s been named a leader in the Forrester Wave evaluation of Lead-to- Revenue Management platforms. Find out what it means for you.
B2B Marketing Automation Software for Fast Growing Companies

B2B Marketing Automation Software for Fast Growing Companies


When selecting B2B marketing automation software for fast growing companies, you should consider flexibility, agility, adaptability, and scalability.
Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change


What’s your wake-up routine? Once (a long time ago) I would get up, retrieve the newspaper from the front porch (if, by some…
Herding cats? The Hidden Costs of Multiple Marketing Tools

Herding cats? The Hidden Costs of Multiple Marketing Tools


The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s…
35 Marketing Automation Stats to Make You Look Smart

35 Marketing Automation Stats to Make You Look Smart


35 recent marketing automation stats that help shine a light on what your peers think about marketing automation.
Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know

Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know


How do you know when your relationship (with your marketing automation tool) doesn’t work anymore? Here are 6 deal-breakers to evaluate.
What You Get when You Buy Technology

What You Get When You Buy Technology


Balky programs, snarled data, bad reporting. It’s a recipe for marketing anxiety – and for missing your goals. Learn how the right technology…
5 Key Differences Between Email Marketing and Marketing Automation

5 Key Differences Between Email Marketing and Marketing Automation


Do you need an email marketing solution or a marketing automation platform? Learn 5 factors to help you make the right decision for…
4 Steps to Get Started with Marketing Automation

4 Steps to Get Started with Marketing Automation


Getting started with marketing automation doesn’t have to be hard. 4 proactive steps to make onboarding marketing automation more organized.
6 Success Factors for Adopting Marketing Automation

6 Success Factors for Adopting Marketing Automation


Your success or failure with your new marketing platform depends on how ready your team is for marketing automation. Here are 6 factors…

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform


Marketing automation has outgrown the demand generation box. Explore 10 use cases for new ways to use your marketing automation platform throughout all…
marketing panel interview

10 Very Smart People Weigh In on How to Rethink Marketing


How would you rethink marketing? We asked 10 thought leaders and here are their answers.
powering customer experience

Act-On: Powering the Customer Experience


Today’s marketer must weave brand awareness, demand generation and customer marketing into a balanced, global marketing strategy. Learn how Act-On can help you…
icharts_FI

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities


In the spring of 2014, iCharts planned a product launch, but had no list and no content. Read how they pulled off a…
Customer Retention

Use Marketing Automation to Keep Customers and Expand Retention


In this reprint from the Raconteur “Digital Economy Report,” Act-On’s Andy MacMillan discusses how CMOs can rethink marketing automation for the lifecycle