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More on Marketing Automation

Marketing Automation Still a Work-in-Progress for most B2B Firms

Marketing Automation Still a Work-in-Progress for Most B2B Firms


Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew…
How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy


Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level.
Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey


In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…
Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with the New Act-On University


We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…
3 Ways Personalized Marketing Improves the Consumer Experience

3 Ways Personalized Marketing Improves the Consumer Experience


Find out three killer ways to improve your customer experience with personalized marketing in this blog.

Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact


Join us as we take a deep dive inside Act-On and check out the new product releases including Adaptive Sending from our Adaptive…
The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack


A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
Why CEOs Say Yes to Marketing Automation

Why CEOs Say Yes to Marketing Automation


From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Read all about it.
How Marketing Automation Can Generate More Summer Relaxation

How Marketing Automation Can Generate More Summer Relaxation


Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks!
Act-On Software’s Marketing Roundtable: Adaptive Journeys™

Act-On Software’s Marketing Roundtable: Adaptive Journeys™


Take a deep dive into a trending B2B campaign with Act-On’s marketing rountable. This month we explore Adaptive Journeys.
The Artificial Intelligence Impact: Friend or Foe to Marketing?

The Artificial Intelligence Impact: Friend or Foe to Marketing?


As artificial intelligence gains popularity, it’s becoming apparent that it will soon infiltrate the world of marketing. In this blog we’ll discuss the…
It’s Not You, It’s Me_5 Signs Things Aren’t Working with Your Marketing Automation Platform

It’s Not You, It’s Me: 5 Signs Things Aren’t Working with Your Marketing Automation Platform


Here are five signs your marketing automation platform isn’t working in your best interests.
Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox


There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…

Marketing Automation for the New Buyer’s Journey


Learn how marketing automation is giving marketing teams the insight they need to track their buyer's journey and provide meaningful interactions throughout.
Maximize Success by Optimizing the Customer Lifecycle

Maximize Success by Optimizing the Customer Lifecycle


Optimize the entire customer lifecycle – from the initial stages continuing through the entire customer relationship to get the most from your customers.

Which (If Any) Marketing Automation Platform Is Right for You?


You’re convinced you need marketing automation, but which one is right for you? Be mindful of these things before you choose.

How to Add a Personal Touch to Your Marketing Automation


You can personalize your marketing automation without sounding like a robot. It just takes some careful thinking and knowing exactly when to use…
Email Marketing vs. MA Solutions: Which is Right for Your Business?

Email Marketing vs. MA Solutions: Which is Right for Your Business?


Email is a key part of an overall marketing strategy, but have you outgrown your simple platform? Find out if you’re ready for…
Three Favorite Act-On Features that Help You “Tell and Sell”

Three Favorite Act-On Features that Help You “Tell and Sell”


Find out which Act-On features are helping customers see incredible success in both sales and marketing.
Two Must-Haves that Predict Success for Your Marketing Automation Investment

Two Must-Haves that Predict Success for Your Marketing Automation Investment


Consider these two major things: time to value and ease of use, before purchasing marketing automation to get the most out of your…