More on Marketing Automation

5 Ways to Help B2B Marketers Come Up With New Content Ideas

Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B…

 

Making the Case for Calm Technology

Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology,…

 

How Marketing Automation Helps Credit Unions Serve Their Members

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial…

 

How to Calculate Marketing Automation’s ROI for Manufacturers

We recently released a ROI calculator for the manufacturing industry to help those marketers get a better understanding of the whole cost of…

 

Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox

There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…

 

Getting Back To Marketing Basics

Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the…

 

How to Pick the Best Marketing Automation Platform for You

How to Pick the Best Marketing Automation Platform for You

Choosing a marketing automation platform is tough. Here's how to pick a tool you and your team will be happy with now, and…

 

Inside Act-On: A Conversation with Nina Church-Adams

Nina Church-Adams recently became Act-On’s SVP of Marketing. Over her career, she’s held marketing management and executive roles at the Nike Foundation, American…