Marketing Automation: What it Takes to Make the Switch
Considering switching marketing automation vendors? You’re not alone. 23% of companies switched their provider in 2022!
How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates
We optimized our email marketing automation workflow, cutting 37 nurturing programs down to six. Open rates and click-throughs are surging.
Marketing Automation Migration: Switching Platforms Made Easy
Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success.
Pro Tips: 5 Considerations To Implement Marketing Automation Platforms
The time has come to implement marketing automation with your new provider. We have the tips and pointers you need to succeed.
Marketing Automation for B2B: Building Effective Strategies
Maximize your marketing automation for B2B investment with these tips for building and implementing effective strategies.
The People Factor in Marketing Automation ROI
People are the most important aspect of marketing automation success, because they make or break marketing automation ROI.
Oracle Eloqua Alternatives: Time to Take A Serious Look at Act-On
Oracle Eloqua claims to be the top of the marketing automation heap. But they need to fight us for the title.
History of Marketing Automation: How Did We Get Here?
The history of marketing automation goes back farther than you think. Here’s how the major players got where they are today, and what’s next!
How to Use Marketing Automation to Optimize Your Marketing and Outpace the Competition
Ever feel like you’re spinning your wheels, going in circles, and not getting to where you need to be as a marketer? Sounds like you need to hit the brakes with your marketing communication plan. When it comes to marketing automation, you don’t need the fastest car to win the race – you just need […]
Best Marketing Automation Software: Marketo Engage or Act-On?
What’s the best marketing automation software? Marketo Engage? Act-On? Let’s investigate cost, integration, and implementation factors.
Differences Between Email Marketing and Marketing Automation
Read about the 5 key differences between email marketing and marketing automation, and learn how an automation platform can help grow your business.
The Benefits of Email Marketing Automation: Is it Time for an Upgrade?
Read about key differentiators between email service provider (ESP) platforms and marketing automation platforms, and the advantages automation can bring.
Use Marketing Automation Tools to Become a Supermarketer
Generating more revenue with fewer resources might seem like a feat of superheroics. But with the right marketing automation tools, you can rise to the occasion.
Marketing in a Recession: Experts Share Tips for Success
Economists say we’re on the edge of a recession. A study showed a 7 in 10 chance we’ll cross over the brink during 2023. Does it mean they’re right?
Six Signs It’s Time to Break Up With Your Marketing Automation Platform
That nagging feeling that something’s not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed it—there may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, you’re choosing an important partner. Teams […]
Best Manufacturing Marketing Examples to Inspire in 2023
Jargon. It’s easy to get lost in it. The world of heavy industry is rife with manufacturing marketing examples that show what happens when jargon distracts from clear communication. Marketing something incredibly technical, scientific, or just plain complicated presents a serious challenge. It takes not just great communication skills and marketing savvy, but also a […]
The Hottest Marketing Automation Trends for 2023
Wouldn’t it be nice if your buyers were predictable? If they’d always follow the same path to purchase, and you could easily predict their behaviors and purchasing patterns? It would make marketing and closing deals much easier, that’s for sure. But as you know, prospects and customers aren’t predictable. Their buying patterns, channel interactions, and […]
Act-On in Action: How Act-On Helped Me Gain Autonomy as a Marketer
When I graduated college, I thought I had a pretty good idea about the marketing landscape. But, when the marketing department at my first job implemented Marketo, I realized something was missing from my education: marketing automation. This article shares my career growth story, working in Marketo, then HubSpot, and now Act-On for marketing automation. […]
How to Invest in a Winning MarTech Strategy
Techstack doesn’t have to be a dirty word. The technology you use to keep your business thriving can actually make life so much easier.