As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns.
Digital Marketing Strategies
Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation.
The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them.
What are the factors you’d consider in selecting a marketing automation platform? Here are five tips for selecting your marketing automation platform.
Is your B2B business able to convert micro-moments with your buyers? Here are 5 ways to use marketing automation to convert your micro-moment…
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback.
Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion…
In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and…
In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team.