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More on Marketing Automation

How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping


B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.
5 Questions To Ask On When To Gate Your Content

5 Key Questions To Help You Decide When To Gate Content


It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more…
How to Explain Your Marketing Automation Job at the Thanksgiving Table

How to Explain Your Marketing Automation Job


Marketing automation isn’t complicated, but it can be tricky to describe MA to your grandmother. Here are some tips for explaining your job…

How Act-On University Empowers Customers to Become Better Marketers


A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
A SWOT for Your B2B Marketing Automation Strategy

A SWOT for Your B2B Marketing Automation Strategy


Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization


Ensure that your customers & prospect communications stand out! Supercharge your marketing efforts with these 3 marketing automation personalization tips.
Act-On Blog: Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story


Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!
Act-On Blog: Why the Best Marketing Is Adaptive

Why the Best Marketing Is Adaptive Marketing


Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.

A Case for Transformation


At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic…
Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)


Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.
Marketing Automation Still a Work-in-Progress for most B2B Firms

Marketing Automation Still a Work-in-Progress for Most B2B Firms


Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew…
How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy


Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level.
Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey


In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…
Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with the New Act-On University


We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…
3 Ways Personalized Marketing Improves the Consumer Experience

3 Ways Personalized Marketing Improves the Consumer Experience


Find out three killer ways to improve your customer experience with personalized marketing in this blog.

Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact


Join us as we take a deep dive inside Act-On and check out the new product releases including Adaptive Sending from our Adaptive…
The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack


A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
Why CEOs Say Yes to Marketing Automation

Why CEOs Say Yes to Marketing Automation


From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Read all about it.
How Marketing Automation Can Generate More Summer Relaxation

How Marketing Automation Can Generate More Summer Relaxation


Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks!
Act-On Software’s Marketing Roundtable: Adaptive Journeys™

Act-On Software’s Marketing Roundtable: Adaptive Journeys™


Take a deep dive into a trending B2B campaign with Act-On’s marketing rountable. This month we explore Adaptive Journeys.