B2B Marketing Zone

More on List Management

GET SH*T DONE: Building Buyer Personas in 3 Steps

GET SH*T DONE: Building Buyer Personas in 3 Steps


Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps.

Digital Debris: Why Data Needs an Expiration Date


I recently received a letter from a large health insurance company. Not my current provider, mind you. One that covered my health care…

Think Outside the Desktop: How to Build Your Email List Offline


An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to…

3 Challenges To Make You Drop Your (Email) Shotgun


Someplace, my name is on a direct mail list. Given the junk mail I get, I’d bet that list has been sold over…

Geodemographics: Using Location-Based Segments for Targeted Marketing


What does your address say about you? Quite a lot, as it turns out – especially to marketers trying to reach all of…

David and Goliath: How Small Players Beat Out the Big Banks


Editor’s note: This post was originally published in the National Mortgage Professional Magazine. We are re-posting it here because the advice has value…

Ten Ways to Lose a Lead


Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your…

Tactics for Growing Your Email Marketing Lists


Today we’re sharing one of Marketing Sherpa’s excellent charts with you. The data shows the responses to the survey question “Which of the…

What Costs More Than CRM?


I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2…

Four Steps for Starting the Lead Management Process


In a recent webinar titled “The Blueprint for Turning Prospects into Customers” Carlos Hidalgo, CEO of Annuitas Group and Craig Rosenberg, author of…

Sales & Marketing Alignment: The Sales Perspective


DemandCon’s Boston conference opens today. One of DemandCon’s key findings is that it is “statistically clear that companies who aligned their sales and…

Lead Management: The CliffsNotes for Success


In my years running marketing and client programs for a B2B media company, we worked with literally hundreds of companies on their lead…

It’s My Party and I Hope You Show Up: Building a Subscriber List That People Want to Be A Part Of


You bought six kinds of chips, the bar is stocked and the perfect party music has been selected. So why are you sitting…

Use Segmentation to Reach the People Most Likely To…


When people buy something, whether for themselves or their companies, it’s usually to solve a problem or fulfill a desire. If you aggregate…

How (and Why) to Define A Segment


There’s a lot of buzz about segmentation…simply put, you parse your contact base into segments with common needs so you can address those…