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GET SH*T DONE: Building Buyer Personas in 3 Steps

GET SH*T DONE: Building Buyer Personas in 3 Steps

Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps.

 

Digital Debris: Why Data Needs an Expiration Date

I recently received a letter from a large health insurance company. Not my current provider, mind you. One that covered my health care…

 

Geodemographics: Using Location-Based Segments for Targeted Marketing

What does your address say about you? Quite a lot, as it turns out – especially to marketers trying to reach all of…

 

David and Goliath: How Small Players Beat Out the Big Banks

Editor’s note: This post was originally published in the National Mortgage Professional Magazine. We are re-posting it here because the advice has value…

 

Ten Ways to Lose a Lead

Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your…