More on Lead Scoring

5 Steps to Creating a Successful Lead Scoring Program

Find out what it takes to implement a successful lead scoring program and how to convert those leads into customers faster than ever…

 

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

5 Steps To Building Your Lead Nurturing Program

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take…

 

What You Need To Know About GDPR’s New Data Protection Officer Role

The 7 Podcast Episodes You’ll Reference in 2018

We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.

 

6 Ways Marketers Fall Short When Targeting B2B buyers

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how…

 

Lead Scoring_Set Yourself Up for Success

Lead Scoring: Set Yourself Up for Success

Discover all the best practices you'll need to know to set up a successful lead scoring system with marketing automation.

 

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…

 

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…

 

lead scoring

How Important is Lead Scoring?

A lot of marketing teams still guess about when the right time is to pass a lead to sales. Is it after the…

 

How PeopleHR Went From Lead Overload to Record-Setting Revenue

Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Many companies are turning to software solutions…

 

12