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This week, we chat with Michelle Evans, a veteran marketing strategist, about designing your perfect marketing funnel for predictable success.


lead scoring program

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Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works…


5 Ways to Improve Your Next Lead Nurturing Campaign

Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts…


5 Steps to Creating a Successful Lead Scoring Program

Find out what it takes to implement a successful lead scoring program and how to convert those leads into customers faster than ever…


Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

5 Steps To Building Your Lead Nurturing Program

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take…


What You Need To Know About GDPR’s New Data Protection Officer Role

The 7 Podcast Episodes You’ll Reference in 2018

We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.


6 Ways Marketers Fall Short When Targeting B2B buyers

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how…


Lead Scoring_Set Yourself Up for Success

Lead Scoring: Set Yourself Up for Success

Discover all the best practices you'll need to know to set up a successful lead scoring system with marketing automation.