B2B Marketing Zone

More on Lead Nurturing

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Six Steps to a Successful Lead-Management Strategy


Follow these six tips for a successful lead-management strategy
7 Tips for Using Buyer Personas in Lead Nurturing

7 Tips for Using Buyer Personas in Lead Nurturing


Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about.
6 Best Practices for Setting Up a Lead Nurturing Program

6 Best Practices for Setting Up a Lead Nurturing Program


Lead generation is a key to an overall marketing strategy, but setting up a new program can be tough. Check out these best…

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer


This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…

Why You Shouldn’t Fear Producing Your Videos In-House


You know adding videos to your marketing mix is a no-brainer. But did you know you can produce high quality video content in-house?
data analysis

3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016


Want to improve your automated email program results? Learn a logical, 3-level strategy to analyze your data to understand what worked (and what…

Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide


Chances are, if you’re considering adopting marketing automation, you’re a very busy person. After all, implementing any kind of new technology, whether it’s…

Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale


Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. These…

5 Steps to Creating a Successful Lead Scoring Program


In order to nurture your leads, it’s important to have an idea about where they are in the buyer’s journey. Are they just…

Nurturing Leads With Webinars: Awareness is Just the Beginning


The buyer’s journey has changed due to the high-quality information now easily available to prospects. B2B technology buyers are using this information in…

How PeopleHR Found the Right Marketing Automation Vendor


Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for…

Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps


B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an…

Don’t Let Prospects Get Lost: Create a Customer Journey Map


When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…

The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards


It’s lonely at the top. Whether you’re heading up a large organization or a small startup, as the leader, you have a lot…

How PeopleHR Went From Lead Overload to Record-Setting Revenue


Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Many companies are turning to software solutions…

Global Software Provider Mikogo Uses Marketing Automation to Drive Results


Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? It is, but it can become a problem when…

Get it in Writing: The Benefits of a Sales and Marketing SLA


Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. However,…

Sales and Marketing Alignment vs. Integration, Part 2: Driving Change


Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo,…