More on Lead Management

Rethink Marketing podcast: Sales Qualification Score

In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform.

 

lead scoring program

5 Things to Consider When Implementing a Lead Scoring Program

Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works…

 

Why You Need a Customer Testimonial Video

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into…

 

How Marketing Operations Can Align with Sales (and Why)

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you…

 

Get it in Writing: The Benefits of a Sales and Marketing SLA

Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA…

 

Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps

Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process…

 

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

5 Steps To Building Your Lead Nurturing Program

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take…

 

6 Ways Marketers Fall Short When Targeting B2B buyers

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how…