How Important Is Lead Scoring?

How Important Is Lead Scoring

How important is lead scoring? If you want to accelerate the sales cycle, increase engagement, and deliver better experiences, lead scoring is crucial!

Nurture Marketing Basics: Align Your Offer with the Right Content

We generally think of the offer as something tangible or specific, like a product or service, or something educational like a white paper. When you’re planning content for a nurture marketing campaign, it’s more helpful to keep in mind the benefit that customers will realize as a result of your product or service. Your offer […]

Understanding Nurture Marketing

What Is Nurture Marketing?

What is nurture marketing, and how can it help your company increase sales productivity and close more leads? Read on to find out.