More on Lead Management

How Marketing Operations Can Align with Sales (and Why)

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you…

 

Get it in Writing: The Benefits of a Sales and Marketing SLA

Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA…

 

Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps

Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process…

 

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

5 Steps To Building Your Lead Nurturing Program

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take…

 

6 Ways Marketers Fall Short When Targeting B2B buyers

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how…

 

Smart Strategies that Give Your SMB Marketing a Boost

Smart Strategies that Give Your SMB Marketing a Boost

Don’t miss these killer strategies that will surely give your SMB marketing a major advantage.

 

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Take a look at the customer lifecycle metrics you need to track in part two of this series: capturing prospects.

 

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

Learn about the lead handoff to sales, and the reporting and feedback loops to use, in part 5 of this sales and marketing…