More on Lead Generation

leaking sales funnel

6 Steps to Fix a Leaky Pipeline

Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. That’s a…

 

Quiz

How to Generate Leads Using Quizzes

Social media has taken to quizzes with gusto since the first one popped up on Facebook or Twitter. It didn’t take long before…

 

How to Get a Bigger Bang from Your Press Releases

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word…

 

The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers

In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it…

 

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers

A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the…