B2B Marketing Zone

More on Lead Generation

How to Get More Leads From Social Media

How to Get More Leads From Social Media


Marketers are getting better and better social media lead generation. Here’s how they’re doing it – and how you can, too. With examples…
Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight


Take a look at the customer lifecycle metrics you need to track in part two of this series: capturing prospects.
Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Customer Lifecycle Metrics, Part 1: The Rules of Attraction


Take a look at the customer lifecycle metrics you need to track in part one of this series: attract new prospects.

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer


This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…
5 Powerful Tips to Create an Amazing Call to Action

5 Powerful Tips to Create an Amazing Call to Action


It’s hard to motivate someone to engage with you, but a brilliant call to action can make it much, much easier and more…

What is a Marketing-Qualified Lead? What MQL Really Means


Use these terms: Marketing qualified lead (MQL), sales accepted lead (SAL), and sales qualified opportunity (SQO) to help marketing and sales work together.

3 Reasons Why Your Webinars Suck


Even if you nail the technical and promotional issues around webinars, your webinars can still suck. Learn what really matters to your attendees.
twitter

Why You Should Consider Using Twitter for B2B Leads


Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
leaking sales funnel

6 Steps to Fix a Leaky Pipeline


Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. That’s a…
Quiz

How to Generate Leads Using Quizzes


Social media has taken to quizzes with gusto since the first one popped up on Facebook or Twitter. It didn’t take long before…

How to Get More Leads from Your B2B Blog


Why does your company have a blog? Is it to help the search engines find you? To have some content for the email…

How to Get a Bigger Bang from Your Press Releases


Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word…

Think Outside the Desktop: How to Build Your Email List Offline


An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to…

The Secret to Connecting with Self-Educating Buyers


The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert…

9 Ways to Generate Leads with Mobile Marketing


Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices…

The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers


In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it…

Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps


B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an…

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers


A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the…

The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…

8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine


While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. In Content Marketing Institute’s “Content Marketing…