B2B Marketing Zone

More on Lead Generation

5 Powerful Tips to Create an Amazing Call to Action

5 Powerful Tips to Create an Amazing Call to Action

It’s hard to motivate someone to engage with you, but a brilliant call to action can make it much, much easier and more…

What is a Marketing-Qualified Lead? What MQL Really Means

Use these terms: Marketing qualified lead (MQL), sales accepted lead (SAL), and sales qualified opportunity (SQO) to help marketing and sales work together.
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3 Reasons Why Your Webinars Suck

Even if you nail the technical and promotional issues around webinars, your webinars can still suck. Learn what really matters to your attendees.

Why You Should Consider Using Twitter for B2B Leads

Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
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6 Steps to Fix a Leaky Pipeline

Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. That’s a…

How to Generate Leads Using Quizzes

Social media has taken to quizzes with gusto since the first one popped up on Facebook or Twitter. It didn’t take long before…
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How to Get More Leads from Your B2B Blog

Why does your company have a blog? Is it to help the search engines find you? To have some content for the email…

How to Get a Bigger Bang from Your Press Releases

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word…

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer

This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…

Think Outside the Desktop: How to Build Your Email List Offline

An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to…

The Secret to Connecting with Self-Educating Buyers

The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert…

9 Ways to Generate Leads with Mobile Marketing

Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices…

The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers

In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it…

Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an…

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of…

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers

A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the…

Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged…

The Word Of The Year Is a #Hashtag

The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…

8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine

While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. In Content Marketing Institute’s “Content Marketing…

Get Started with Video Marketing: DIY

Have you wanted to get started with video marketing, but lack the budget to hire a production company? Yes, it would be nice…