B2B Marketing Zone

More on Lead Generation

You Need to Understand These 6 Things About Your Prospects

You Need to Understand These 6 Things About What B2B Buyers Want


Companies are great at gathering intel on their prospects. But it’s time we added some information about what B2B buyers want and the…
How To Use Social Media To Convert More B2B Leads With Daniel Kushner

How To Use Social Media To Convert More B2B Leads With Daniel Kushner


This Rethink Podcast covers Oktopost and how to use social media to convert more B2B leads.
4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism


Marketers must change the way they approach lead generation to get in front of buyers earlier. Get 4 strategies that will attract more…
Inside Act-On: 10-Step Guide to Rebuilding Your Lead-to-Revenue Funnel

Inside Act-On: 10-Step Guide to Rebuilding Your Lead-to-Revenue Funnel


Running an efficient lead-to-revenue funnel is top of mind for most marketing and sales execs, but what if the best thing you could…
12 Ways to Boost Your Website’s Lead Generation Performance

12 Ways to Boost Your Website’s Lead Generation Performance


Check out these 12 proven website lead generation strategies to get more and better leads. With examples!
How to Get More Leads From Social Media

How to Get More Leads From Social Media


Marketers are getting better and better social media lead generation. Here’s how they’re doing it – and how you can, too. With examples…
Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight


Take a look at the customer lifecycle metrics you need to track in part two of this series: capturing prospects.
Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Customer Lifecycle Metrics, Part 1: The Rules of Attraction


Take a look at the customer lifecycle metrics you need to track in part one of this series: attract new prospects.

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer


This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…
5 Powerful Tips to Create an Amazing Call to Action

5 Powerful Tips to Create an Amazing Call to Action


It’s hard to motivate someone to engage with you, but a brilliant call to action can make it much, much easier and more…

What is a Marketing-Qualified Lead? What MQL Really Means


Use these terms: Marketing qualified lead (MQL), sales accepted lead (SAL), and sales qualified opportunity (SQO) to help marketing and sales work together.

3 Reasons Why Your Webinars Suck


Even if you nail the technical and promotional issues around webinars, your webinars can still suck. Learn what really matters to your attendees.
twitter

Why You Should Consider Using Twitter for B2B Leads


Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
leaking sales funnel

6 Steps to Fix a Leaky Pipeline


Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. That’s a…
Quiz

How to Generate Leads Using Quizzes


Social media has taken to quizzes with gusto since the first one popped up on Facebook or Twitter. It didn’t take long before…

How to Get More Leads from Your B2B Blog


Why does your company have a blog? Is it to help the search engines find you? To have some content for the email…

How to Get a Bigger Bang from Your Press Releases


Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word…

Think Outside the Desktop: How to Build Your Email List Offline


An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to…

The Secret to Connecting with Self-Educating Buyers


The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert…

9 Ways to Generate Leads with Mobile Marketing


Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices…