B2B Marketing Zone

More on Integration

See How Finding the Right Marketing Automation Platform Saves You Time and Money

How the Right Marketing Automation Platform Saves You Time and Money


Choosing the right marketing automation system can be challenging. See what happened to Bluenose when they switched from Marketo to Act-On Software.

How PeopleHR Found the Right Marketing Automation Vendor


Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for…

Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology


Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy,…

The Future of CRM is Customer Engagement


What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to…

Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results


If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…

Get it in Writing: The Benefits of a Sales and Marketing SLA


Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. However,…

5 Ways to Promote Your Webinar


When you were a little kid, did you and your friends ever put on a show? Figure out a routine to perform or…

10 Tips for Creating Compelling Webinar Content


How many webinars have you sat through in the last year? How many were memorable? How many gave you one nugget of information…

Plan the Perfect Webinar


Webinars are dynamite lead generation machines. People who sign up and show up are motivated to solve a problem or fill a need,…

Prepare, Practice, Deliver: 3 Tips for a Better Webinar


Presenting a webinar is considered easier than standing on a stage to deliver a talk, but in truth they’re both hard. Standing on…

Plan Your Next Webinar


Webinars take a lot of work, but in the end a well-planned and executed webinar will prove its worth by gaining and engaging…

6 Tips to Ace Your Next Webinar Presentation, Part 2


None of us wants to be that person….the one who bores the audience to tears, the one whose attendees drop off before the…

6 Tips to Ace Your Next Webinar Presentation, Part 1


If you’ve been on either side of a disappointing webinar and have lost faith in the medium, don’t get frustrated—webinars are just another…

SugarCRM / Act-On Integration Prompts Prosperity for Propelics


Yes, I know an 800% year-over-year increase in revenue sounds too good to be true. But when Adam Bookman, co-founder and partner of…

Five Ways CRM + Marketing Automation = Sales


Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned…

9 Steps to Revitalize Your Tradeshow Marketing Strategy


B2B marketers continue to rate in-person events as their most effective tactic (71%), according to the 2013 B2B Enterprise Content Marketing Report. However,…

Microsoft Dynamics CRM Integration with Act-On Software


Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation…

7 Key Marketing Areas and How to Integrate Them


Don’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. until…

10 Tips for Better Event Marketing


According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations –…