B2B Marketing Zone

More on Forms & Landing Pages

How to Increase Conversions By Identifying Anonymous Website Visitors


In this podcast episode & transcript, Phil Bosley, CEO and founder of Tactical Marketing, discusses the importance of using forms, form tools, and form…

PGA of America – Personalizing Buyer Journeys to Boost Sales


In this video, PGA of America shares its inspiring story using Act-On to achieve record-breaking ticket sales 10 months before the PGA Championship.
Robert Kohnke

GDPR Compliance In Action: Opt-In Consent Forms


The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a…

3 Fundamental Factors Predicting Your Marketing Automation Success


In this Rethink Marketing Podcast interview, Phil Bosley from Tactical Marketing outlines the Fundamental 3 factors predicting your marketing automation success. Read on…
Increase Your Website Traffic with These Killer Marketing Hacks

Increase Your Website Traffic with These Killer Marketing Hacks


More traffic translates into more leads, increased sales, and, ultimately, higher revenue. Increase your website traffic with these effective hacks!
Act-On Blog: Are You Making These 5 Critical Landing Page Mistakes

Are You Making These 5 Critical Landing Page Mistakes?


Find out if you’re making these 5 critical landing page mistakes and how to fix them.
Three Favorite Act-On Features that Help You “Tell and Sell”

Three Favorite Act-On Features that Help You “Tell and Sell”


Find out which Act-On features are helping customers see incredible success in both sales and marketing.
12 Ways to Boost Your Website’s Lead Generation Performance

12 Ways to Boost Your Website’s Lead Generation Performance


Check out these 12 proven website lead generation strategies to get more and better leads. With examples!

Best Practices for Email and Landing Page Templates


Emails and landing pages are the time-tested champions in the world of digital marketing. They drive conversions, build up your brand, and get…

Good Forms, Great Leads: How to Use Web Forms Strategically


In order to build a relationship with your audience, you need content – lots of it – and you need to make it…

Speed Matters: 5 Tips to Make Your Website Load Faster


Does website speed sound like a boring topic? Maybe something better suited to IT rather than marketing? Something you’ll get to “someday,” if ever?…

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions


One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work…

Landing Page Fundamentals, Part 3: Landing Page Optimization


In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to…

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers


A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the…

Landing Pages that Convert, Part 1: The Basics of Design


Are your landing pages converting as well as you’d like them to? If the answer is no, maybe it’s time to go back…

Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…

Let the People Decide: The Democracy (and ROI) of Voting and A/B Testing


On Election Day, we all get to learn a valuable lesson. No, I’m not talking about democracy in action (although that’s pretty significant)…

Choosing the Right Colors for Effective Emails and Landing Pages


Color is powerful – it can communicate emotion, draw attention, set a mood, and make a statement. It can also make your email…

How to Use Forms for Lead Generation


When used correctly, forms can be one of the most important tools in your lead generation strategy; for many organizations, forms are the…

3 Ways Online Marketing Forms Drive Conversions


It’s critical to use online marketing forms well. They are the one place on your website where you have the chance to capture…