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landing pages

Clever Conversion Tricks for Better Landing Pages


Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.

Best Practices for Email and Landing Page Templates


Emails and landing pages are the time-tested champions in the world of digital marketing. They drive conversions, build up your brand, and get…

Good Forms, Great Leads: How to Use Web Forms Strategically


In order to build a relationship with your audience, you need content – lots of it – and you need to make it…

Speed Matters: 5 Tips to Make Your Website Load Faster


Does website speed sound like a boring topic? Maybe something better suited to IT rather than marketing? Something you’ll get to “someday,” if ever?…

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions


One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work…

Landing Page Fundamentals, Part 3: Landing Page Optimization


In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to…

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers


A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the…

Landing Pages that Convert, Part 1: The Basics of Design


Are your landing pages converting as well as you’d like them to? If the answer is no, maybe it’s time to go back…

Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…

Let the People Decide: The Democracy (and ROI) of Voting and A/B Testing


On Election Day, we all get to learn a valuable lesson. No, I’m not talking about democracy in action (although that’s pretty significant)…

Choosing the Right Colors for Effective Emails and Landing Pages


Color is powerful – it can communicate emotion, draw attention, set a mood, and make a statement. It can also make your email…

How to Use Forms for Lead Generation


When used correctly, forms can be one of the most important tools in your lead generation strategy; for many organizations, forms are the…

3 Ways Online Marketing Forms Drive Conversions


It’s critical to use online marketing forms well. They are the one place on your website where you have the chance to capture…

11 Steps to an Effective Landing Page


You’ve built the perfect offer. You’ve crafted the ideal email, which will go out to your own fabulous list and your new channel…

Success with Act-On: SupplyFrame Saves Valuable Resources and Sees Increase in Prospect Engagement


We love our customers and enjoy sharing in their successes. Today we’re excited to share the success of our customer SupplyFrame, the world’s…

The Top Ten MUST-Dos in the Ever-Changing World of SEO


Well-executed search engine optimization (SEO) can be a prime generator of highly qualified leads. Recent changes in search engine algorithms (such as Google’s…

Sign-up and Landing Page Design Best Practices


Today I stumbled over a great post by Tim Ash, author of Landing Page Optimization, on landing page design. (I remember the days…

Optimized Landing Pages: A Key Marketing Tactic to Implement


As a marketer, you’ve most likely used dozens of tactics, from website optimization to social media marketing. And you’ve probably found that some…

The Science of Email Marketing: 5 Aspects of Email You Can’t Ignore


Act-On recently sponsored a Target Marketing featuring Reggie Brady of Reggie Brady Marketing Solutions and Ruth P. Stevens of eMarketing Strategy. In the…

What to Look For In Marketing Automation, Part 4: Landing Pages and Forms


If you're considering the move from an email marketing platform to a marketing automation system with greater capabilities, make sure to take stock…