Color My World: How Color Affects Conversion Rates
When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers, and infographics have been dedicated to the umpteen Google updates that reward quality content and push low-quality, poorly written, spun content to the bottom of the pile. There is so much focus […]
Email Deliverability Mystery: Where Does Missing Mail Go?
We’ve all been here: You’ve spent lots of time crafting, tweaking, and creating the perfect email message to your subscribers, in hopes that you will be able to entice them to greater engagement with a new product offering, service, or note about your organization. Your email is ready to go. You get your lists in order, […]
Increase Email Engagement: 7 Methods That Work
Increasing email engagement requires precise adherence to several key best practices. Read this blog to learn 7 ways to increase your email engagement.
National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28
Privacy stewardship must be the central essence of any organization’s digital DNA. We continue to see organizations affected negatively by breaches, leaks, and short-sighted mismanagement of their crucial asset: the customer’s personal, private data, which should be sacred. Act-On Software wholeheartedly supports the Online Trust Alliance’s commitment to ensure a digital marketplace that fosters commitment, […]
3 Key Email Deliverability Trends for 2015
It seems like every year brings new best practices and strategies in the area of deliverability. The Act-On Deliverability Team wants to make sure you’re a step ahead of the competition and on top of the latest advances. We’ve identified what we think will be the three major deliverability trends of 2015 – take a […]
5 Tips for Creating Amazingly Effective Email
Marketers have been using email for many years, and for good reason. Email marketing provides a dependable way to deliver a wide variety of cost-effective marketing messages. Plus, unlike annoying pop-up ads that are impossible to close, or intrusive ads on their Facebook feeds, people actually appreciate timely, targeted email messages. In fact, according to […]
Global Software Provider Mikogo Uses Marketing Automation to Drive Results
Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. This is the dilemma Mikogo found themselves in several years ago after […]
Best Practices in Email Deliverability: Uncommon Tiers of Engagement
Email engagement has evolved and expanded over the years to include many different forms and actions, which we call “tiers.” In July, I wrote a post on the common tiers of email engagement, so today I want to go into more detail around the uncommon tiers. As an email deliverability expert, I am constantly trying […]
Spam Filter Basics: How to Keep Your Emails from Getting Blocked
It’s the holiday season, which means marketers are really busy. B2C marketers often see a majority of the year’s sales now, and B2B marketers are concerned with making the year’s target goals. There’s a lot of email flying around, which means a lot of competition for getting your messages read. The last thing you need […]
Email Metrics That Matter: Key Data for the Holiday Season
As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going. It’s easy to get caught up in the data, but there are some specific metrics to focus on that can give you the most accurate picture […]
5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
Email and social media can be a powerful combination. In order to really get the most value out of both channels, it’s important to look at them as complementary elements that speak to each other, creating a whole picture that’s greater than the sum of its parts. Cross-channel marketing is about aligning your branding, messaging, […]
5 Tips for Making the Most of Email Newsletters
Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. These regularly scheduled email messages go on a daily, weekly, monthly, or quarterly basis. (I don’t know anyone who has a yearly email newsletter, but I guess it’s possible.) They’re usually filled with feature stories (or short blurbs […]
Google Inbox – Deliverability or Visibility?
While the amount of published information available to the general public continues to grow, the demand for more efficient systems to digest and manage personal information is also on the rise. Business and consumer worlds are converging. “Information systems” and “operations management” are terms that should no longer be linked almost exclusively to businesses. After […]
Let the People Decide: The Democracy (and ROI) of Voting and A/B Testing
On Election Day, we all get to learn a valuable lesson. No, I’m not talking about democracy in action (although that’s pretty significant) or doing your civic duty (yes, that’s also important.) I’m talking about the basic principle of majority rule. As the British philosopher Jeremy Bentham put it: “It is the greatest good to […]
The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could. The benefits are especially clear when you look at the ways marketers and sales teams can use email campaigns to nurture prospects along the journey to conversion. A targeted […]
LEGO Education North America Builds a Winning Strategy Using Marketing Automation
For over 30 years, LEGO® Education has been working with teachers and educational specialists to provide solutions and resources that bring subjects to life in the classroom – and make learning fun. Brandee Johnson, Senior Marketing Manager at LEGO Education North America, recently had a conversation with Leo Merle, Marketing Programs Manager at Act-On Software, […]
IP Reputation and Domain Reputation
What are IP reputation and domain reputation, how do they differ, and what roles does each play in your email marketing effort? Find out here.
The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. But what if you have a small team? Or you’re working with limited resources? In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing […]
ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. […]