5 Email Metrics to Help Diagnose Your Mistakes
Learn the 5 basic email metrics, and what they might have to say about the health of your lists or your campaigns, plus benchmark rates.
DIGITAL INSIGHTS: Consider the Email Experience Council
David Fowler attended the Email Experience Council’s annual event (in New Orleans this year). Learn all about what he saw at this year’s conference.
8 Reasons Why Email is Still the Killer App – For Now
Email has been around for almost 40 years, but it’s not old hat. It’s still the #1 marketing tools, as it keeps evolving and accommodating new forms.
Gmail TLS Encryption and Email Deliverability: What You Need to Know
Here’s everything you need to know about improving your email deliverability with Google’s new Transport Security Layer (TLS) encryption.
Rethinking How You Measure Sender Reputation
Go beyond one universal sender reputation metric: three publicly available services you can use to measure deliverability performance.
Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
Competition for the inbox gets fiercer every day. How to use segmentation to make your emails more important to your recipients.
Start Strong in 2016: A Round-Up of Email Essentials
Email is still the most productive channel of all, so it’s always the right time to review your MO and improve. 5 email essentials to ensure your efficacy.
Understanding and Reducing Soft Bounces
Beyond the “temporarily undeliverable email address”: Six factors that cause soft bounces, and what to do about them.
7 Predictions for Email Marketing in 2016
The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave from here ‘til January. But what about January? And the rest of the whole year? If you could look into […]
Craig Spiezle and David Fowler Talk About Trusted Data and Marketing
Editor’s note: In September 2015, David Fowler, Act-On’s head of digital compliance and privacy had a conversation with Craig Spiezle, the executive director of the Online Trust Alliance, about the role trust plays in marketing today. What follows is an edited transcript of that conversation. DAVID FOWLER: In the last few years we’ve seen massive […]
4 Ways to Optimize Email for Your Buyers
The beauty of email marketing is that you can customize the messages to fulfill those expectations. Here are four simple steps that can endear your buyer and put you ahead of your competition:
Holiday Email Deliverability Checklist
The holiday season is officially in full swing and it’s projected to be a big one. (Average spending per person is expected to reach $805!!!) Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year […]
Modern Email: Still Winning Friends and Influencing People: Part 2
Thought Leader Life is a web series spearheaded by Mitchell Levy, CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the Aha Amplifier, to spotlight today’s thought leaders. Recently Act-On Software’s Director of Digital Marketing, Linda West, and Rachel Rosin, Act-On’s Marketing Programs Manager, were guests on the program, talking about best practices in […]
Modern Email: Still Winning Friends and Influencing People: Part 1
Thought Leader Life is a web series spearheaded by Mitchell Levy, CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the Aha Amplifier, to spotlight today’s thought leaders. Recently Act-On Software’s Director of Digital Marketing, Linda West, and Rachel Rosin, Act-On’s Marketing Programs Manager, were guests on the program, talking about best practices […]
The Resurgence of Email Marketing
When Facebook added inline advertising as part of its venture into the public stock market in 2012, it seemed like email marketing was soon to be a thing of the past. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging […]
Email Personalization Basics (+American Express Travelink’s Email Success Story)
Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML-based markup language for documenting a person’s interests and dislikes) to that coffee cup with your name on it. For marketers, it’s an increasingly important tool for creating a customer experience that feels […]
Agencies: How to Build an Email Campaign – When Your Client Has No List
“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Top marketing agencies understand the importance of including robust […]
10 Best Practices for Mobile-Friendly Emails
Mobile-friendly email doesn’t need to be difficult. Follow our 10 best practices to make your message shine on mobile.
15 Ways to Synchronize Social Media and Email Marketing
to help you get more out of both your email marketing and your social media marketing, here is a herd of ideas for how to integrate the two channels. I’ve started with audience-building tactics first, then shifted to content swapping.