More on Email Marketing
Microsoft Re-Imagines Email
Only one thing is certain in the race to maintain email subscribers: change. The latest example of this is the new Microsoft webmail…
How Are You Doing? Benchmark Your Performance and Concerns
Every month, Act-On runs a survey asking marketers about their greatest challenges. Last month, over 2,000 marketers took the survey. Here are a…
Segmentation: The Email Marketing Weapon You Might Be Overlooking
Once, not so long ago, it was difficult to define a segment in narrow terms. It usually required extensive surveys, and even after…
Things Marketers Should Be Tracking: Website Visitors
You can’t improve what you don’t measure; this series looks at the basics of tracking and measuring. Your website is so many things…the…
Use Segmentation to Reach the People Most Likely To…
When people buy something, whether for themselves or their companies, it’s usually to solve a problem or fulfill a desire. If you aggregate…
The Science of Email Marketing: 5 Aspects of Email You Can’t Ignore
Act-On recently sponsored a Target Marketing featuring Reggie Brady of Reggie Brady Marketing Solutions and Ruth P. Stevens of eMarketing Strategy. In the…
Things Marketers Should be Tracking: Email
Email remains the core of most marketers’ online programs for many reasons: it’s not expensive, it’s very flexible, marketers can apply creativity to…
The Staying Power of Good Ideas: 5 Time-tested Tips for Email Marketing
We all love what’s new and shiny, but sometimes you get better results by focusing on the basics and just executing really well.…
Increase Your Response Rates By Utilizing Multi-Touch Campaigns
The most successful campaigns I’ve created have been multi-touch, and have had significant sales involvement. Industry standards state that it takes about seven…