More on Email Marketing
When Email is Not Enough: SupplyFrame Implements Marketing Automation to Engage Leads
Sure, email marketing has the power to drive leads and communicate a specific message, but what happens when you need to do more…
3 Key Trends in Email Deliverability
As a follow up to our recent Deliverability Webinar, I wanted to take a moment and highlight some of the key areas that…
Get More Done in Less Time with Integrated Marketing Automation
Marketers today, no matter our industry, all have one thing in common: Our time and budget are stretched in a number of different…
Where the Rubber Meets the Road: David Fowler on Deliverability
I’m pleased to introduce David Fowler, Act-On’s new Chief Privacy and Deliverability Officer. David’s background includes twenty years in marketing including the last…
Microsoft Re-Imagines Email
Only one thing is certain in the race to maintain email subscribers: change. The latest example of this is the new Microsoft webmail…
How Are You Doing? Benchmark Your Performance and Concerns
Every month, Act-On runs a survey asking marketers about their greatest challenges. Last month, over 2,000 marketers took the survey. Here are a…
Segmentation: The Email Marketing Weapon You Might Be Overlooking
Once, not so long ago, it was difficult to define a segment in narrow terms. It usually required extensive surveys, and even after…
Things Marketers Should Be Tracking: Website Visitors
You can’t improve what you don’t measure; this series looks at the basics of tracking and measuring. Your website is so many things…the…
Use Segmentation to Reach the People Most Likely To…
When people buy something, whether for themselves or their companies, it’s usually to solve a problem or fulfill a desire. If you aggregate…