Feeding the funnel: How to build nurture programs that drive pipeline
Get off the hamster wheel of batch and blast emailing and start creating strategic nurtures that bring home the bacon Landing on a marketing strategy that’s effective in today’s oversaturated marketplace is, well, hard. The answer? Segmentation. Segmentation is all about specifically focusing on your target niches and creating personalized content resulting in optimization, retention, […]
Planning for a Successful Holiday Email Marketing Campaign
A guest post from Brandon Blair and Travis Wetherbee on our Deliverability Team The holidays are the busiest time for email marketers and 2022 is going to be no different. This is the time of the year where volume and frequency are adjusted to try and meet those year end goals. At that same time we […]
Email Blocklists 101: Key Players and How to Stay Off Them
Email blocklists are everywhere. They rank from the formidable to the obscure. The exact number of blocklists is not fully known – there are at least hundreds.
Apple MPP Adapt Series: Hide My Email
The Mail Privacy Protection (MPP) feature from Apple has ushered in new changes for email marketers. These changes, ranging from data acquisition to general user privacy, force marketers to adapt and evolve their best practices. One of the latest updates is the Hide My Email (HME) feature, which will certainly affect marketing email collection and […]
Email Marketing for Credit Unions: Getting It Right Matters for Member Service
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.
Apple MPP Adapt Series: Maintaining Ultimate List Health in the Age of Increased Privacy
It’s been almost two months since Apple released its iOS 15 operating system. Apple clients who upgrade to the new operating system or purchase a new iPhone with that operating system already installed will be prompted to opt into Apple Mail Privacy Protection (MPP). One of Apple MPP’s biggest challenges for marketers is that open […]
Apple MPP Adapt Series: Data Acquisition
With Apple Mail Privacy Protection (MPP) on its way in, many marketing professionals are worried about losing the open rate as a favorite metric. After all, we’ve relied on the open metric for years to judge the appeal of our brands, and the relevance of our email communication. However, over-reliance on opens has made us […]
What Apple’s Mail Privacy Protection Means for the Modern Marketer
Apple recently announced the newest version of its upcoming major mobile software update, iOS 15, for a fall release. With it comes new features around privacy and security, and the one that has been inciting concern among email marketers is the Mail Privacy Protection function. It’s important to understand how Mail Privacy Protection (MPP) works, […]
Email Deliverability: It’s Time to Let Go of Stale Data
Learn why and how to secure your email domain with DMARC protocols from one of Act-On’s email deliverability experts, Wael Elasady.
How to Time Your Promotional Emails for Maximum Social Shares
Check out this blog post to learn how to optimize your email send times to increase social shares.
How to Develop and Execute an Email Ramp Strategy
Read this blog to learn how and why to create and implement email ramp strategies as you increase your sending value with a new dedicated IP.
How Clean Data Impacts Better Email Deliverability
Our email deliverability experts break down how clean data impacts email deliverability – and how you can verify and validate your email marketing lists.
Why Email Authentication Is Important
Learn what email authentication is, why it’s important, and how to configure it for sustained email deliverability and inboxing.
Why and How to Secure Your Email Domain With DMARC
Learn why and how to secure your email domain with DMARC protocols from one of Act-On’s email deliverability experts, Wael Elasady.
How to Succeed With Re-Engagement Campaigns
Read our latest blog from our email deliverability experts to learn how to succeed with re-engagement campaigns without damaging your email reputation.
Act-On’s EU Email Sending Helps Ensure Full GDPR Compliance
Act-On’s EU Email Sending enables customers to send emails to EU residents with no transnational data transfer, which is critical to ensuring GDPR compliance.
Planning Your Holiday Email Marketing Approach
Read this blog to learn proven tips for planning your organization’s holiday email marketing strategy that will help you close out the year on a high note!
The Differences Between (and Benefits of) Transactional and Event-Triggered Email
Read this blog to learn the difference between transactional and event-triggered email and how you can use both to improve the customer experience.
Best Practices for Successful Email Marketing With Gmail
Learn numerous best practices for email marketing success with Gmail and how to increase inboxing and engagement.