5 Email Key Performance Indicators You Should be Tracking
Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What’s really important to your organization? Well, that depends on your objectives, your goals, and your overall strategy. For many companies, email campaigns might not be measured primarily in terms of how much revenue they […]
3 Steps to Help You Find the Best Time to Send Email Messages
When it comes to email marketing, timing really is everything. You might have a compelling message that’s completely personalized and right on target. But if you send it at the wrong time, it won’t get opened – much less read or clicked on. Finding the right days and hours to send is critical; so is […]
I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. And that’s a shame, because it’s such a valuable way to get insight into […]
New! Guide to International Email Privacy & Consent Regulations
As digital marketers we have the opportunity to market to a global audience in almost real time. Those of you who operate in the US are familiar with CAN-SPAM (the law governing commercial email marketing), but how familiar are you with the laws and consent requirements for other countries in the world? Consent and transparency […]
The 3 & 5 of Winning Drip Marketing Campaigns
How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Similarly, there’s the Law of 29. An Atlas study says 9 times. MarketingSherpa says 5. A blog I recently came across played […]
Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
Using personalization in your email campaigns is a great way to jump-start long-term relationships with your customers. Every message you send can make people feel like you really know them. If you do it right, each email will feel like a valuable message, not an annoying interruption. There’s a reason your inbox is filled with […]
Are You Ready For the Future of Email?
Heather R Morgan is an economist, writer and entrepreneur. She is the principal of SalesFolk, an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy. Recently Heather sat down with our own Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, to talk about […]
How to Whitelist an Email: Tips for Getting on the Safe Senders List
Read this blog to learn how to whitelist an email and ensure that you’re always on the safe senders list – no matter which platform you use!
5 Tips for Writing Life-Altering Email Headlines
What does it take to write attention-getting headlines that convince your email reader to convert? Composing headlines can be one of the most rewarding parts of being a writer. It’s your opportunity to show off your skills by packing a lot of meaning and benefit into a (hopefully) short space. But it’s also very difficult […]
Questions from the 5 Futuristic Email Tactics Webinar
Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus, to present their futuristic tactics for improving the results of email campaigns. These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are […]
Nail Your Holiday Email Sending Practices NOW
‘Tis the season…to prepare for the Season. We are heading for the busiest time of the year, and whether you scale your email marketing up during the holidays or not, the fact is that the email environment will be more competitive and you’ll have to fight harder for inbox real estate. For those of you […]
5 Futuristic Email Tactics You Can Implement Today
Email marketers often have a hard time staying ahead of the curve. Sending the same type of message, week after week, can start to have diminishing returns. And yet, it’s scary to try something new – and who has the resources to come up with new email marketing strategies day in and day out? That’s […]
How Engagement Affects Email Deliverability
Back in August 2013, I wrote a blog on 5 Keys to Email Inbox Delivery, which identified engagement as the Number One key to optimal email delivery. In the blog I briefly touched on how engagement is a metric used to determine which customers are interacting with your emails, and in what ways, such as […]
Health Care Marketing: Personalization, PHI, and Preference Centers
Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage. Claims information is captured every time a member goes […]
Email Blacklists 101: Key Players and How to Stay Off Them
Email blacklists (also known as blocklists or block lists) are everywhere. They rank from the formidable to the obscure. The exact number of blacklists is not fully known – there are at least hundreds. Reputable blacklists carry weight amongst the email receivers of the world and can negatively impact delivery, while other, more obscure blacklists […]
An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
Pure gold. That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. Automated email programs are among the key features of a good marketing automation platform, providing a […]
The Value of Email Opt-In Marketing Campaigns
Read this blog to learn about opt-in marketing and how following a few best practices can improve email deliverability and engagement.
Email Drip Marketing Best Practices and Benefits
What is drip marketing? Find out here, along with 10 best practices for developing a drip email marketing campaign for customers and prospects.
CASL Compliance: Q & A About Canada’s Anti-Spam Law
Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance. Here’s a transcript of those questions and answers, in hopes that they may answer […]