June 13, 2017 by Hari Raghavan
Canada’s Anti-Spam Legislation (CASL) will take full effect on July 1st for all emails, texts, instant messages, and direct messages on social media…
February 17, 2017 by David Fowler
In order to have a successful email marketing program, you must first build a solid subscriber list. Check out these best practices for…
July 8, 2016 by David Fowler
Politics is a window on marketing. The Donald Trump campaign made rookie email errors, starting with buying lists - a classic example of…
June 29, 2016 by Chris Wang
A big list looks good to your boss, but if your list contains a lot of unengaged email recipients, you’re risking your email…
June 17, 2016 by David Fowler
Types of data theft and misuse your organization needs to guard against, and a list of actions you can take to prevent trouble.
June 3, 2016 by David Fowler
When email was being developed as a channel, it was all about the technology. In the last 13 years, have we made progress…
May 20, 2016 by David Fowler
If you market to the EU, you know that the EU data handling requirements are changing. Here’s a look at the upcoming stringent…
May 13, 2016 by Melissa Ott
If your revenue growth is tied to your email marketing, then your email list health is very important to your success. Learn 7…
May 11, 2016 by Shine Lyui
If people will never engage with your emails, you do want them to unsubscribe. Learn how to let them go gracefully, while keeping…
May 6, 2016 by David Fowler
Your buyers have a lot in common with voters: Both have choices, and both must be wooed with finesse. Learn how email marketing…
April 27, 2016 by Patrick Cappy
‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…
April 13, 2016 by Kevin Hopkinson
Learn the 5 basic email metrics, and what they might have to say about the health of your lists or your campaigns, plus…
April 8, 2016 by David Fowler
David Fowler attended the Email Experience Council’s annual event (in New Orleans this year). Learn all about what he saw at this year's…
March 30, 2016 by Chris Wang
Temporary and disposable email addresses can hose your deliverability. Learn how to mitigate the damage – and prevent the problem (while finding great…
March 16, 2016 by Sophia Jacobson
Your email programs probably deliver a hefty part of your revenue. They’ll do even better if you take proactive steps to keep your…
