B2B Marketing Zone

More on Deliverability

Email Deliverability_This is Why It Matters

Email Deliverability: This is Why It Matters


If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing…
Countdown to GDPR ― Are You Ready?

Countdown to GDPR ― Are You Ready?


As GDPR looms closer, we examine how it will affect marketers and what you need to do to prepare.
What You Need to Know About the General Data Protection Regulation (GDPR)

What You Need to Know About the General Data Protection Regulation (GDPR)


Are you prepared for the May 2018 implementation of the General Data Protection Regulation (GDPR)? Check out how we’re preparing, and what we…
Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Seven Smart Strategies to Maximize Your Gmail Inbox Placement


Looking to improve your email deliverability? Check out these strategies to maximize your Gmail inbox placement.
CASL Lessons from Blackstone - Gain Consent, Strive to Comply

CASL Lessons from Blackstone: Gain Consent, Strive to Comply


Canada’s Anti-Spam Legislation (CASL) will take full effect on July 1st for all emails, texts, instant messages, and direct messages on social media…
The History of Spam in Marketing

The History of Spam in Marketing


Ever wonder how the term “spam” came to be? Learn more about the history of spam in marketing and what's being done to…
The Other Walking Dead: Combatting Spam Bot Appliance Emails

The Other Walking Dead: Combatting Spam Bot Appliance Emails


Haunted by the walking dead of email addresses? Check out these tips on combatting spam bot appliance emails.
Three Key Changes to the Digital Compliance Landscape, Including GDPR

Three Key Changes to the Digital Compliance Landscape, Including GDPR


There are some major changes coming in terms of digital compliance and the GDPR, are you prepared?

Seven Best Practices for Building and Growing a Subscriber List


In order to have a successful email marketing program, you must first build a solid subscriber list. Check out these best practices for…

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


Are you migrating to a new email service provider (ESP)? Follow our email deliverability checklist to ensure success.
David Fowler_Digital Insights

The Perils of Email List Buying – Rookie Mistakes 101


Politics is a window on marketing. The Donald Trump campaign made rookie email errors, starting with buying lists - a classic example of…

Unengaged Email Recipients, Misunderstood and Mismanaged


A big list looks good to your boss, but if your list contains a lot of unengaged email recipients, you’re risking your email…
David Fowler_Digital Insights

Protect Yourself & Your Clients from Identity & Data Theft


Types of data theft and misuse your organization needs to guard against, and a list of actions you can take to prevent trouble.
David Fowler_Digital Insights

How a Baker’s Dozen Years Changed Email & Deliverability


When email was being developed as a channel, it was all about the technology. In the last 13 years, have we made progress…
David Fowler_Digital Insights

Just What is a Privacy Shield Exactly, and Is It Painful?


If you market to the EU, you know that the EU data handling requirements are changing. Here’s a look at the upcoming stringent…
digital health

How to Protect Your Email List Health and Deliverability


If your revenue growth is tied to your email marketing, then your email list health is very important to your success. Learn 7…
Email Unsubscribers: Keep the Bad Out –and the Good In

Email Unsubscribers: Keep the Bad Out – and the Good In


If people will never engage with your emails, you do want them to unsubscribe. Learn how to let them go gracefully, while keeping…
David Fowler_Digital Insights

How Email Marketing Campaigns are Like the U.S. Elections


Your buyers have a lot in common with voters: Both have choices, and both must be wooed with finesse. Learn how email marketing…
spring cleaning

Spring Sending: Time for a Fresh Start


‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…
email metrics

5 Email Metrics to Help Diagnose Your Mistakes


Learn the 5 basic email metrics, and what they might have to say about the health of your lists or your campaigns, plus…