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More on Email Marketing

‘Tis the Season: 11 Best Practices for Holiday Campaigns


Digital holiday sales continue to grow in importance. Here are 11 best practice tips for your email marketing for holiday campaigns.

How to Create a Killer Marketing Plan and Spare Yourself a Scare


Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan.
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization


Ensure that your customers & prospect communications stand out! Supercharge your marketing efforts with these 3 marketing automation personalization tips.
6 Marketing Tactics to Improve Your Campaigns

6 Marketing Strategies to Improve Your Campaigns


Improve your campaign execution success across both messaging and channels with these six handy marketing strategies.
Act-On Blog: 4 Brands That Are Using Email Marketing to Their Advantage

4 Brands That Are Using Email Marketing to Their Advantage


Here are four examples of companies that are nailing it with their email marketing and how you can, too.
How Marketers can Take Action on GDPR Today

How Marketers can Take Action on GDPR Today


It is less than a year until the new EU-wide General Data Protection Regulations (GDPR) come into force. Are you ready?
An image of putting mail into a mailbox

Five Ways to Ensure Every Email Makes It To The Inbox, Every Time


Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time.
What GDPR Means for Your Business

What GDPR Means for Your Business


This post includes a transcript of the Rethink Podcast interview with David Fowler discussing what GDPR means for your business.
Email Deliverability_This is Why It Matters

Email Deliverability: This is Why It Matters


If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing…

Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact


Join us as we take a deep dive inside Act-On and check out the new product releases including Adaptive Sending from our Adaptive…
Countdown to GDPR ― Are You Ready?

Countdown to GDPR ― Are You Ready?


As GDPR looms closer, we examine how it will affect marketers and what you need to do to prepare.
What You Need to Know About the General Data Protection Regulation (GDPR)

What You Need to Know About the General Data Protection Regulation (GDPR)


Are you prepared for the May 2018 implementation of the General Data Protection Regulation (GDPR)? Check out how we’re preparing, and what we…
Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Seven Smart Strategies to Maximize Your Gmail Inbox Placement


Looking to improve your email deliverability? Check out these strategies to maximize your Gmail inbox placement.
CASL Lessons from Blackstone - Gain Consent, Strive to Comply

CASL Lessons from Blackstone: Gain Consent, Strive to Comply


Canada’s Anti-Spam Legislation (CASL) will take full effect on July 1st for all emails, texts, instant messages, and direct messages on social media…
The History of Spam in Marketing

The History of Spam in Marketing


Ever wonder how the term “spam” came to be? Learn more about the history of spam in marketing and what's being done to…
The Other Walking Dead: Combatting Spam Bot Appliance Emails

The Other Walking Dead: Combatting Spam Bot Appliance Emails


Haunted by the walking dead of email addresses? Check out these tips on combatting spam bot appliance emails.
Storming the CASL_Keep Compliant and Hold the Spam

Storming the CASL: Keep Compliant and Hold the Spam


Are you up-to-date with Canada's Anti-Spam Law (CASL)? Check out this blog post to make sure you’re compliant, and ready for the new…
5 Simple Ways to Write Better Emails

5 Simple Ways to Write Better Emails


Want to get more results from the hours you spend in your inbox? Read this post to see how to write better emails…
Email Marketing vs. MA Solutions: Which is Right for Your Business?

Email Marketing vs. MA Solutions: Which is Right for Your Business?


Email is a key part of an overall marketing strategy, but have you outgrown your simple platform? Find out if you’re ready for…
The ABCs of a Successful E-Newsletter

Back to Basics: The ABCs of a Successful E-Newsletter


Learn how to create an effective e-newsletter, considering points from A to Z.