B2B Marketing Zone

More on Email Marketing

Seven Best Practices for Building and Growing a Subscriber List

In order to have a successful email marketing program, you must first build a solid subscriber list. Check out these best practices for…
10 Content Creation Mistakes That Make Me Crazy

10 Content Creation Mistakes That Make Me Crazy

Avoid these 10 content marketing mistakes at all cost!

Leverage Deliverability with Engagement and Automation This Holiday Season

Planning on sending emails this holiday season? Better leverage user engagement and marketing automation to help get in the inbox.
Need Content For Your Emails? Repurposing to the Rescue.

Need Content for Your Emails? Repurposing to the Rescue

Got an email newsletter deadline – but no ideas? Check out these ways to repurpose old content to make the most of what…
A/B Testing: One of Your Most Effective Deliverability Tools

A/B Testing: One of Your Most Effective Deliverability Tools

Did you know that A/B testing is a potent tool for improving your deliverability? A/B = better engagement = better reputation = better…

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Are you migrating to a new email service provider (ESP)? Follow our email deliverability checklist to ensure success.

7 Classic Email Marketing Mistakes – And How to Avoid Them

When email marketers are under the gun, mistakes can (and do) happen. Here are the 7 most common email marketing mistakes to watch…
David Fowler_Digital Insights

Is It Time for a Pay-to-Play Email “Stamp”?

As the email ecosystem evolves, and ISPs get swallowed by telecoms, will we move to a pay-to-play email distribution system? What would that…

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Q4 brings heavy demands on your email programs–and your buyers. Get your Q4 email sending strategy in shape now to optimize your chances…
Three Myths and Misconceptions About Email Automation

Three Myths and Misconceptions About Email Automation

Email automation enables more meaningful relationships with your customers. This post debunks three myths of what it’s not.
David Fowler_Digital Insights

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.

CAN-SPAM doesn’t do enough to protect US consumers – or US commerce. Especially given the coming changes in EU digital laws, it’s time…

What You Need to Know About Email Feedback Loops

Here’s a nice tip for an email marketer: Sign up to get a feedback loop (FBL) from ISPs. The feedback can help you…
From Scratch- Three (More) List Building Strategies

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

3 savvy paid strategies for email list building. The right stuff for agencies building lists for clients, or for the sophisticated in-house company…
Social Media Audiences Are Great, But Email Audiences Are Better

Social Media Audiences Are Great, But Email Audiences Are Better

Compared to old-shoe email, social media is the shiny new game. But if you want conversions, go with the tried-and-true: email delivers.
The Devil’s in the Details- Email From Names and Addresses

The Devil’s in the Details: Best Practices For Email From Names and Addresses

Email success is dependent on many small-but-meaningful decisions. Your email From names and addresses are two that count for more than you might…

A 20-Point Checklist for the Perfect Email Newsletter

Following a checklist helps bullet-proof any project. Here’s a 20-point checklist to help you ensure your newsletter meets your own standards.
David Fowler_Digital Insights

What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?

Yahoo, we hardly knew ya. Now that Verizon has swallowed another Internet service provider in addition to AOL…what will happen to the Yahoo!…

3 Ways to Optimize Your Email Subject Lines

Your email subject lines can win friends - or lose readers, sometimes forever. 3 tips for making your subject lines more compelling, more…

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

In real estate, what matters is location, location, location. For your email newsletters, it’s list, list, list. How to build a quality subscriber…
David Fowler_Digital Insights

Rethink Marketing Automation – for the CASL-Compliant Marketer

Marketing to Canadians? There are some great ways to grow your bottom line with marketing automation – that don’t infringe on CASL regulations.