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More on Email Marketing

GDPR Compliance – The Final Countdown


The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business…

What Google’s Gmail Update Means For Your B2B Email Deliverability


Google's Gmail update is built to make the static email inbox more interactive for users. The results could impact your B2B email deliverabilty.…
15 Best Practices for Email Unsubscribes - With Examples_FI

15 Best Practices for Email Unsubscribes


So, you say your email unsubscribe rate is too high? The small things that make a big difference - learn what not to…

What’s the Best Time to Send an Email to Your List?


There is no best time to email to your list. Act-On's Adaptive Journeys lets you mail to each contact at the optimal time…

PGA of America – Personalizing Buyer Journeys to Boost Sales


In this video, PGA of America shares its inspiring story using Act-On to achieve record-breaking ticket sales 10 months before the PGA Championship.

What Marketers Need to Know About the EU’s GDPR


The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well…

3 Fundamental Factors Predicting Your Marketing Automation Success


In this Rethink Marketing Podcast interview, Phil Bosley from Tactical Marketing outlines the Fundamental 3 factors predicting your marketing automation success. Read on…

‘Tis the Season: 11 Best Practices for Holiday Campaigns


Digital holiday sales continue to grow in importance. Here are 11 best practice tips for your email marketing for holiday campaigns.

How to Create a Killer Marketing Plan and Spare Yourself a Scare


Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan.
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization


Ensure that your customers & prospect communications stand out! Supercharge your marketing efforts with these 3 marketing automation personalization tips.
6 Marketing Tactics to Improve Your Campaigns

6 Marketing Strategies to Improve Your Campaigns


Improve your campaign execution success across both messaging and channels with these six handy marketing strategies.
Act-On Blog: 4 Brands That Are Using Email Marketing to Their Advantage

4 Brands That Are Using Email Marketing to Their Advantage


Here are four examples of companies that are nailing it with their email marketing and how you can, too.
An image of putting mail into a mailbox

Five Ways to Ensure Every Email Makes It To The Inbox


Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time.
What GDPR Means for Your Business

What GDPR Means for Your Business


This post includes a transcript of the Rethink Podcast interview with David Fowler discussing what GDPR means for your business.
Email Deliverability_This is Why It Matters

Email Deliverability: This is Why It Matters


If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing…

Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact


Join us as we take a deep dive inside Act-On and check out the new product releases including Adaptive Sending from our Adaptive…
Countdown to GDPR ― Are You Ready?

Countdown to GDPR ― Are You Ready?


As GDPR looms closer, we examine how it will affect marketers and what you need to do to prepare.
What You Need to Know About the General Data Protection Regulation (GDPR)

What You Need to Know About the General Data Protection Regulation (GDPR)


Are you prepared for the May 2018 implementation of the General Data Protection Regulation (GDPR)? Check out how we’re preparing, and what we…
Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Seven Smart Strategies to Maximize Your Gmail Inbox Placement


Looking to improve your email deliverability? Check out these strategies to maximize your Gmail inbox placement.
CASL Lessons from Blackstone - Gain Consent, Strive to Comply

CASL Lessons from Blackstone: Gain Consent, Strive to Comply


Canada’s Anti-Spam Legislation (CASL) will take full effect on July 1st for all emails, texts, instant messages, and direct messages on social media…