B2B Marketing Zone

More on Email Marketing

What GDPR Means for Your Business

What GDPR Means for Your Business


This post includes a transcript of the Rethink Podcast interview with David Fowler discussing what GDPR means for your business.
Email Deliverability_This is Why It Matters

Email Deliverability: This is Why It Matters


If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing…

Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact


Join us as we take a deep dive inside Act-On and check out the new product releases including Adaptive Sending from our Adaptive…
Countdown to GDPR ― Are You Ready?

Countdown to GDPR ― Are You Ready?


As GDPR looms closer, we examine how it will affect marketers and what you need to do to prepare.
What You Need to Know About the General Data Protection Regulation (GDPR)

What You Need to Know About the General Data Protection Regulation (GDPR)


Are you prepared for the May 2018 implementation of the General Data Protection Regulation (GDPR)? Check out how we’re preparing, and what we…
Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Seven Smart Strategies to Maximize Your Gmail Inbox Placement


Looking to improve your email deliverability? Check out these strategies to maximize your Gmail inbox placement.
CASL Lessons from Blackstone - Gain Consent, Strive to Comply

CASL Lessons from Blackstone: Gain Consent, Strive to Comply


Canada’s Anti-Spam Legislation (CASL) will take full effect on July 1st for all emails, texts, instant messages, and direct messages on social media…
The History of Spam in Marketing

The History of Spam in Marketing


Ever wonder how the term “spam” came to be? Learn more about the history of spam in marketing and what's being done to…
The Other Walking Dead: Combatting Spam Bot Appliance Emails

The Other Walking Dead: Combatting Spam Bot Appliance Emails


Haunted by the walking dead of email addresses? Check out these tips on combatting spam bot appliance emails.
Storming the CASL_Keep Compliant and Hold the Spam

Storming the CASL: Keep Compliant and Hold the Spam


Are you up-to-date with Canada's Anti-Spam Law (CASL)? Check out this blog post to make sure you’re compliant, and ready for the new…
5 Simple Ways to Write Better Emails

5 Simple Ways to Write Better Emails


Want to get more results from the hours you spend in your inbox? Read this post to see how to write better emails…
Email Marketing vs. MA Solutions: Which is Right for Your Business?

Email Marketing vs. MA Solutions: Which is Right for Your Business?


Email is a key part of an overall marketing strategy, but have you outgrown your simple platform? Find out if you’re ready for…
The ABCs of a Successful E-Newsletter

Back to Basics: The ABCs of a Successful E-Newsletter


Learn how to create an effective e-newsletter, considering points from A to Z.
Three Key Changes to the Digital Compliance Landscape, Including GDPR

Three Key Changes to the Digital Compliance Landscape, Including GDPR


There are some major changes coming in terms of digital compliance and the GDPR, are you prepared?

Seven Best Practices for Building and Growing a Subscriber List


In order to have a successful email marketing program, you must first build a solid subscriber list. Check out these best practices for…
10 Content Creation Mistakes That Make Me Crazy

10 Content Creation Mistakes That Make Me Crazy


Avoid these 10 content marketing mistakes at all cost!

Leverage Deliverability with Engagement and Automation This Holiday Season


Planning on sending emails this holiday season? Better leverage user engagement and marketing automation to help get in the inbox.
Need Content For Your Emails? Repurposing to the Rescue.

Need Content for Your Emails? Repurposing to the Rescue


Got an email newsletter deadline – but no ideas? Check out these ways to repurpose old content to make the most of what…
A/B Testing: One of Your Most Effective Deliverability Tools

A/B Testing: One of Your Most Effective Deliverability Tools


Did you know that A/B testing is a potent tool for improving your deliverability? A/B = better engagement = better reputation = better…

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


Are you migrating to a new email service provider (ESP)? Follow our email deliverability checklist to ensure success.