More on Demand and Lead Generation

Inbound Marketing Basics: How to Attract More Customers

Recently we hosted a webinar on inbound marketing for Asia-Pacific marketers that generated so much interest and so many questions that we didn’t…

 

The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers

In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it…

 

Landing Page Fundamentals, Part 3: Landing Page Optimization

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to…

 

Don’t Let Prospects Get Lost: Create a Customer Journey Map

When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…

 

How PeopleHR Went From Lead Overload to Record-Setting Revenue

Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Many companies are turning to software solutions…

 

The ROI of Influencer Marketing

What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a…