More on Demand & Lead Generation

Sales & Marketing Alignment: A Pragmatist’s View

The term “sales and marketing alignment” is at the top of today’s Business Buzz Words list, as evidenced by the sheer magnitude written…

 

Customer Lifecycle Marketing: Reporting, Part 2

This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be…

 

Customer Lifecycle Marketing: Reporting, Part 1

In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. That’s practical; generating enough qualified leads…

 

The Art (and Science) of Forecasting Lead Requirements

The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. There…

 

4 Steps for Better Lead Generation

What’s your single biggest marketing headache? If you answered “lead generation,” welcome to the club; the majority of us marketers are here with…

 

An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2

In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and…

 

50+ Expert Resources for Internet Marketers

Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as…