More on Demand & Lead Generation

How Multi-Location Call Tracking Boosts Your Marketing ROI

We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is…

 

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional…

 

Lead Scoring Strategies for Agencies: Best Practices

How can agencies help businesses develop lead scoring strategies that get results? To find out, I talked to Sam Boush, President of Lead…

 

Sales & Marketing Alignment: A Pragmatist’s View

The term “sales and marketing alignment” is at the top of today’s Business Buzz Words list, as evidenced by the sheer magnitude written…

 

Customer Lifecycle Marketing: Reporting, Part 2

This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be…

 

Customer Lifecycle Marketing: Reporting, Part 1

In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. That’s practical; generating enough qualified leads…

 

The Art (and Science) of Forecasting Lead Requirements

The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. There…