More on Demand and Lead Generation
Rethink Marketing Podcast: On-Demand B2B Content Marketing
PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing.
Marketing Personalization Strategies You Might Be Missing
Marketing personalization can reduce your acquisition costs, lift revenues, and increase your marketing spend efficiency. Here are 7 strategies to act on today.
5 Hacks for Getting to Know Your Customers
Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion…
Rethink Marketing Podcast: Focus on the Funnel
This week, we chat with Michelle Evans, a veteran marketing strategist, about designing your perfect marketing funnel for predictable success.
4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts
Forms can ben an effective tool in helping you gather data to revamp your marketing strategy. Here are 4 ways you can use…
Why You Need a Customer Testimonial Video
If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into…
5 Tips to Improve Your Social Media Engagement for Even Better Results
Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for…
Rethink Marketing podcast: Creating a Successful Channel Partner Strategy
In this Rethink Marketing podcast recap, Nick Jordan from Logic Inbound outlines what you need to build a successful channel partner strategy.
Most viewed part of Act-On’s Platform – now even more awesome!
Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.