More on Demand and Lead Generation
Marketing Personalization Strategies You Might Be Missing
Marketing personalization can reduce your acquisition costs, lift revenues, and increase your marketing spend efficiency. Here are 7 strategies to act on today.
5 Hacks for Getting to Know Your Customers
Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion…
Rethink Marketing Podcast: Focus on the Funnel
This week, we chat with Michelle Evans, a veteran marketing strategist, about designing your perfect marketing funnel for predictable success.
4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts
Forms can ben an effective tool in helping you gather data to revamp your marketing strategy. Here are 4 ways you can use…
Why You Need a Customer Testimonial Video
If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into…
5 Tips to Improve Your Social Media Engagement for Even Better Results
Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for…
Rethink Marketing podcast: Creating a Successful Channel Partner Strategy
In this Rethink Marketing podcast recap, Nick Jordan from Logic Inbound outlines what you need to build a successful channel partner strategy.
Most viewed part of Act-On’s Platform – now even more awesome!
Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.
Drip Email (alone) is Not a Strategy. Personalization Matters.
Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.