More on Demand and Lead Generation

Rethink Marketing Podcast: On-Demand B2B Content Marketing

PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing.

 

5 Hacks for Getting to Know Your Customers

Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion…

 

Rethink Marketing Podcast: Focus on the Funnel

This week, we chat with Michelle Evans, a veteran marketing strategist, about designing your perfect marketing funnel for predictable success.

 

4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts

Forms can ben an effective tool in helping you gather data to revamp your marketing strategy. Here are 4 ways you can use…

 

Why You Need a Customer Testimonial Video

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into…

 

social media engagement

5 Tips to Improve Your Social Media Engagement for Even Better Results

Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for…

 

Rethink Marketing podcast: Creating a Successful Channel Partner Strategy

In this Rethink Marketing podcast recap, Nick Jordan from Logic Inbound outlines what you need to build a successful channel partner strategy.

 

Most viewed part of Act-On’s Platform – now even more awesome!

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.