More on Demand & Lead Generation

Google Ads Tracking and Analyzing

The Beginner’s Guide to Tracking and Analyzing Google Ads Metrics

An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success.

 

Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic

On the Rethink Marketing podcast, Tom Schwab outlines how podcasts can be a great lead gen tactic, even converting 25 times bettter than…

 

lead nurturing

This Is Why Implementing a Lead Nurturing Program Is So Important

Conversions are great, and so are qualified leads, but if those prospects aren't nurtured properly throughout the purchasing cycle, all your hard work…

 

How AI Will Change Marketing in 2019

Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these…

 

5 Hacks for Getting to Know Your Customers

Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion…

 

Rethink Marketing Podcast: Focus on the Funnel

This week, we chat with Michelle Evans, a veteran marketing strategist, about designing your perfect marketing funnel for predictable success.