More on Demand & Lead Generation

5 Hacks for Getting to Know Your Customers

Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion…

 

Rethink Marketing Podcast: Focus on the Funnel

This week, we chat with Michelle Evans, a veteran marketing strategist, about designing your perfect marketing funnel for predictable success.

 

Why You Need a Customer Testimonial Video

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into…

 

Rethink Marketing podcast: Creating a Successful Channel Partner Strategy

In this Rethink Marketing podcast recap, Nick Jordan from Logic Inbound outlines what you need to build a successful channel partner strategy.

 

Drip Email (alone) is Not a Strategy. Personalization Matters.

Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.

 

Lead Generation Tips for B2B Marketers

Tips on How B2B Marketers Can Get More Leads

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that…

 

6 Steps to a Content Marketing Plan that Drives Conversions

Ready to learn how to use content to get more sales? 6 easy steps to develop a marketing content plan that will earn…