B2B Marketing Zone

More on Deliverability

The History of Spam in Marketing

The History of Spam in Marketing


Ever wonder how the term “spam” came to be? Learn more about the history of spam in marketing and what's being done to…
The Other Walking Dead: Combatting Spam Bot Appliance Emails

The Other Walking Dead: Combatting Spam Bot Appliance Emails


Haunted by the walking dead of email addresses? Check out these tips on combatting spam bot appliance emails.
Three Key Changes to the Digital Compliance Landscape, Including GDPR

Three Key Changes to the Digital Compliance Landscape, Including GDPR


There are some major changes coming in terms of digital compliance and the GDPR, are you prepared?

Seven Best Practices for Building and Growing a Subscriber List


In order to have a successful email marketing program, you must first build a solid subscriber list. Check out these best practices for…

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


Are you migrating to a new email service provider (ESP)? Follow our email deliverability checklist to ensure success.
David Fowler_Digital Insights

The Perils of Email List Buying – Rookie Mistakes 101


Politics is a window on marketing. The Donald Trump campaign made rookie email errors, starting with buying lists - a classic example of…

Unengaged Email Recipients, Misunderstood and Mismanaged


A big list looks good to your boss, but if your list contains a lot of unengaged email recipients, you’re risking your email…
David Fowler_Digital Insights

Protect Yourself & Your Clients from Identity & Data Theft


Types of data theft and misuse your organization needs to guard against, and a list of actions you can take to prevent trouble.
David Fowler_Digital Insights

How a Baker’s Dozen Years Changed Email & Deliverability


When email was being developed as a channel, it was all about the technology. In the last 13 years, have we made progress…
David Fowler_Digital Insights

Just What is a Privacy Shield Exactly, and Is It Painful?


If you market to the EU, you know that the EU data handling requirements are changing. Here’s a look at the upcoming stringent…
digital health

How to Protect Your Email List Health and Deliverability


If your revenue growth is tied to your email marketing, then your email list health is very important to your success. Learn 7…
Email Unsubscribers: Keep the Bad Out –and the Good In

Email Unsubscribers: Keep the Bad Out – and the Good In


If people will never engage with your emails, you do want them to unsubscribe. Learn how to let them go gracefully, while keeping…
David Fowler_Digital Insights

How Email Marketing Campaigns are Like the U.S. Elections


Your buyers have a lot in common with voters: Both have choices, and both must be wooed with finesse. Learn how email marketing…
spring cleaning

Spring Sending: Time for a Fresh Start


‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…
email metrics

5 Email Metrics to Help Diagnose Your Mistakes


Learn the 5 basic email metrics, and what they might have to say about the health of your lists or your campaigns, plus…
David Fowler_Digital Insights

DIGITAL INSIGHTS: Consider the Email Experience Council


David Fowler attended the Email Experience Council’s annual event (in New Orleans this year). Learn all about what he saw at this year's…
email addresses

Temporary/Disposable Email Addresses & Their Effect on Deliverability


Temporary and disposable email addresses can hose your deliverability. Learn how to mitigate the damage – and prevent the problem (while finding great…
database

How Clean is Your Database?


Your email programs probably deliver a hefty part of your revenue. They’ll do even better if you take proactive steps to keep your…
email encryption_FI

Gmail TLS Encryption and Deliverability: What You Need to Know


Gmail has finally introduced Transport Security Layer (TLS) Encryption. Here’s everything you need to know about stepping up your email deliverability with Google’s…
email sender reputation

Rethinking How You Measure Sender Reputation


Go beyond one universal sender reputation metric: three publicly available services you can use to measure deliverability performance.