B2B Marketing Zone

More on Customer Marketing

What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.


Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Customer Feedback Fundamentals: What Do Your Customers Really Think?

Customer Feedback Fundamentals: What Do Your Customers Really Think?


Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
What is Customer Marketing

What Is Customer Marketing?


More B2B companies are looking to expand Customer Marketing programs beyond reference acquisition to improve renewal rates and increase loyalty.
Rethinking the Role of Marketing in B2B Customer Engagement

Rethinking the Role of Marketing in B2B Customer Engagement


Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog…
Your role on the customer journey

Your Role on the Customer Journey


Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare…
What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise


Wondering what customer intimacy means? Go back and watch the movie Big and learn a few tips.
8 Ways to Maximize the Value of Online and In-Person Events

8 Ways to Maximize the Value of Online and In-Person Events


Online and in-person events can be a great channel for marketers, but also very expensive. This blog will help you to get the…
See How Finding the Right Marketing Automation Platform Saves You Time and Money

How the Right Marketing Automation Platform Saves You Time and Money


Choosing the right marketing automation system can be challenging. See what happened to Bluenose when they switched from Marketo to Act-On Software.
13 Customer Loyalty Best Practices for B2B Companies

13 Customer Loyalty Best Practices for B2B Companies


Want to increase your business revenue? Improve customer loyalty. Read our post on 13 best practice tips to keep your customers.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)


Customer lifetime value (CLV) is figuring out what you’re actually gaining from each customer. Use this metric to get the pulse of your…
Why (and How) Your Team Should Personalize the Customer Experience

Why (and How) Your Team Should Personalize the Customer Experience


Best practices for personalizing your customer's experience with your company for spectacular results - like 3X ROI.

How (and Why) Customer Success is Different from Customer Support


“Customer success” is not a fancy name for “service department;” it’s a belief system dedicated to the customer. Learn how it adds value…
Your Audience Called. They Say You're Fired.

Your Audience Called. They Say You’re Fired.


Blog posts, videos or other, too many companies still treat content like promotional advertising. Learn why that’s a very bad idea; what to…
Why Empathetic Marketing Can Give Customers An Amazing Experience

Why Empathetic Marketing Can Give Your Customers An Amazing Experience


Empathetic marketing: listening closely to better understand the buyer's journey. Brian Carroll, author of Lead Generation for the Complex Sale, gives insight.
Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage_FI

Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage


Throwing a wedding is like closing a big deal: Courtship, then a contract. But should you be focusing not on the big day,…

How to Harness the Power of a Referral Marketing Business


With a formalized referral marketing program, you’ll close higher-value customers more quickly. Learn why it works, and the 3 keys to a successful…
Team Trifecta: Why Align Customer Success with Sales & Marketing?

Team Trifecta: Why Align Customer Success with Sales & Marketing?


Learn why companies should include their Customer Success team in their Sales and Marketing alignment plans to achieve lower marketing costs and increased…
get to know your customers

Happy #GetToKnowYourCustomersDay


There’s a whole calendar of hashtag holidays to spark your social editorial calendar. Some are silly, but #GetToKnowYourCustomersDay is the real thing.
Customer Experience

Why Customer Experience is the Hot New Thing in Marketing


What’s old seems new again: customer experience has always been the baseline for retention and profit, but was outshone by new tactics for…