B2B Marketing Zone

More on Customer Marketing

Getting Emotional: How Customer Sentiment Impacts Marketing


Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work –…

Make The Most of The Customers You’ve Got With Expand Marketing


What's "expand marketing"? It's the collection of tactics used to keep existing customers and to expand your relationship with them. See how to…
Demand Gen Marketing - Get Customers, Keep Customers

Demand Gen Marketing – Get Customers, Keep Customers


Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just…
The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO


Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…

Where Marketing Automation Fits in the DX Journey


Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.
5 Customer Success Secrets to Increase Renewal Rates

5 Customer Success Secrets to Increase Renewal Rates


SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive…

The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite


By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and…

How Act-On University Empowers Customers to Become Better Marketers


A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
How to Raise Your Customers from the Dead with 5 Engagement Tactics

How to Raise Your Customers from the Dead with 5 Engagement Tactics


Whether your customers have ghosted, moved on, or tried on the competition, win them back with these 5 customer engagement tactics
Boost Customer Engagement by Building Trust in Your Content

Boost Customer Engagement by Building Trust in Your Content


Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.
This is What Customer-Centric Marketing Really Looks Like

This is What Customer-Centric Marketing Really Looks Like


Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.
Customer Lifecycle Optimization: Why It Matters And How To Improve It

Customer Lifecycle Optimization: How To Improve It


Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized…
Want More Profits? Focus on Your Best and Worst Customers

Want More Profits? Focus on Your Best and Worst Customers


Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers.
Your Customers Called. They Want You to Know These 6 Things

Your Customers Called. They Want You to Know These 6 Things


Your customers are in the driver’s seat, and how well you deliver a good customer experience will determine whether or not your company…
The 10 Commandments of Successful B2B Customer Retention

The 10 Commandments of Successful B2B Customer Retention


The smartest marketers are focusing on customer retention now. See which of their tricks work best – and how to apply them to…
Digital Breadcrumbs

5 “Digital Breadcrumbs” Customers Leave for You to Follow


Uncover the digital breadcrumbs that help to provide a more powerful customer experience.
What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.


Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Customer Feedback Fundamentals: What Do Your Customers Really Think?

Customer Feedback Fundamentals: What Do Your Customers Really Think?


Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
What is Customer Marketing

What Is Customer Marketing?


More B2B companies are looking to expand Customer Marketing programs beyond reference acquisition to improve renewal rates and increase loyalty.
Rethinking the Role of Marketing in B2B Customer Engagement

Rethinking the Role of Marketing in B2B Customer Engagement


Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog…