More on Customer Marketing

Finding Your Target Audience on the Web

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important.

 

Move Your Marketing Strategy Forward by Going Back to the Basics

Go back to the basics to improve your marketing strategy by defining who your target customer is and reflecting on what's working (and…

 

4 Ways B2B Players Can Leverage User-Generated Content to Attract More Leads

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.

 

Getting Emotional: How Customer Sentiment Impacts Marketing

Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work –…

 

Make The Most of The Customers You’ve Got With Expand Marketing

What's "expand marketing"? It's the collection of tactics used to keep existing customers and to expand your relationship with them. See how to…

 

Demand Gen Marketing - Get Customers, Keep Customers

Demand Gen Marketing – Get Customers, Keep Customers

Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just…

 

The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…

 

Where Marketing Automation Fits in the DX Journey

Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.

 

5 Customer Success Secrets to Increase Renewal Rates

5 Customer Success Secrets to Increase Renewal Rates

SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive…