The Rebel Instinct Podcast, Episode 9: Marc Liu
Marc Liu, chief revenue officer of the startup Civilized Cycle, fought through COVID-19 production issues to launch the TESLA of e-bikes.
Act-On in Action: How We Built Our Customer Power-Up Series and Gained 700 New Best Friends
In 2022, we decided to bring back a program built and designed specifically with our customers in mind, Act-On Customer Power-Ups, a dedication customer webinar series. We’ve seen great engagement and are building out even more programming for 2023. When you launch or relaunch a customer program, it’s not guaranteed to be successful. We’ll walk […]
How to Use Marketing Automation to Cross-sell Insurance
Brokerages and agencies are quickly learning the benefits of using marketing automation to cross-sell insurance.
How to Use Automation to Create a Customer Rewards Program
Use marketing automation to create a B2C rewards program that drives retention, extends the customer lifecycle, and improves ROI.
How Insurers Can Use Marketing Automation to Retain Existing Policyholders
Learn how insurers can use marketing automation to deliver effective marketing campaigns to existing policyholders that drive more engagement and revenue.
Proven Tactics for Engaging and Successful Welcome Emails
Welcome emails are a great way to establish trust, drive engagement, and extend the customer lifecycle. Learn how to use them to your advantage!
RLH Corporation: Using Act-On to Build Customer Experiences That Matter
Learn how RLH Corporation (the engine behind Red Lion Hotels) is using Act-On to automate and improve their guest experiences.
Cultivate Customer Loyalty With These 3 Tips
Current customers are your most dependable revenue source, so it’s important to inspire customer loyalty using these three customer marketing tactics.
Marketing Automation for Insurance Policyholder Retention
Read this blog to learn how marketing automation can equip you with everything you need to boost insurance policyholder retention.
5 Tips to Help Make Your Next Customer Event a Success
These 5 tips for customer event success will help you improve registrations, engagements, attendees, and retention to maximize ROI.
4 Ways to Leverage Your Current Customer Base to Drive More Business
Your current customers are the key to better ROI. This blog will explore 4 ways to leverage your current customer base to drive more business.
5 Creative Ways to Use Customer Insights Beyond Reporting
Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects.
The Importance of Customer Obsession in Product Development
Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development.
Build Insurance Customer Loyalty with Marketing Automation
Selling new insurance policies and retaining existing policyholders is a tough gig, but marketing automation allows you to do more with less.
Keep Existing Customers to Maximize ROI
Nurturing current customers is just as important as acquiring new leads. These customer retention tips will help you maximize your marketing ROI.
Rethink Marketing Podcast: Acting On Customer Feedback
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback.
5 Hacks for Getting to Know Your Customers
Knowing your customer is key to a successful business. But most marketers only have a vague notion of their buyer. Let’s fix that!
Why Building a Customer Community Is Important
Read why building a customer community is a great way to encourage engagement among your current customers.
5 Customer Success Secrets to Increase Renewal Rates
SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive engagement.