More on Customer Journey

Team Trifecta: Why Align Customer Success with Sales & Marketing?

Team Trifecta: Why Align Customer Success with Sales & Marketing?

Learn why companies should include their Customer Success team in their Sales and Marketing alignment plans to achieve lower marketing costs and increased…

 

get to know your customers

Happy #GetToKnowYourCustomersDay

There’s a whole calendar of hashtag holidays to spark your social editorial calendar. Some are silly, but #GetToKnowYourCustomersDay is the real thing.

 

Customer Experience

Why Customer Experience is the Hot New Thing in Marketing

What’s old seems new again: customer experience has always been the baseline for retention and profit, but was outshone by new tactics for…

 

Truity_Credit_Union

Success Story: Truity Credit Union Email Click Rate Nears 10%

Truity Credit Union uses forms and targeted email to compete with the big financial players – proof that digital marketing helps level the…