More on Customer Journey

How (and Why) Customer Success is Different from Customer Support

“Customer success” is not a fancy name for “service department;” it’s a belief system dedicated to the customer. Learn how it adds value…

 

Your Audience Called. They Say You're Fired.

Your Audience Called. They Say You’re Fired.

Blog posts, videos or other, too many companies still treat content like promotional advertising. Learn why that’s a very bad idea; what to…

 

Why Empathetic Marketing Can Give Customers An Amazing Experience

Why Empathetic Marketing Can Give Your Customers An Amazing Experience

Empathetic marketing: listening closely to better understand the buyer's journey. Brian Carroll, author of Lead Generation for the Complex Sale, gives insight.

 

Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage_FI

Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage

Throwing a wedding is like closing a big deal: Courtship, then a contract. But should you be focusing not on the big day,…

 

How to Harness the Power of a Referral Marketing Business

With a formalized referral marketing program, you’ll close higher-value customers more quickly. Learn why it works, and the 3 keys to a successful…

 

Team Trifecta: Why Align Customer Success with Sales & Marketing?

Team Trifecta: Why Align Customer Success with Sales & Marketing?

Learn why companies should include their Customer Success team in their Sales and Marketing alignment plans to achieve lower marketing costs and increased…

 

get to know your customers

Happy #GetToKnowYourCustomersDay

There’s a whole calendar of hashtag holidays to spark your social editorial calendar. Some are silly, but #GetToKnowYourCustomersDay is the real thing.

 

Customer Experience

Why Customer Experience is the Hot New Thing in Marketing

What’s old seems new again: customer experience has always been the baseline for retention and profit, but was outshone by new tactics for…

 

Truity_Credit_Union

Success Story: Truity Credit Union Email Click Rate Nears 10%

Truity Credit Union uses forms and targeted email to compete with the big financial players – proof that digital marketing helps level the…