More on Customer Journey

8 Ways to Maximize the Value of Online and In-Person Events

8 Ways to Maximize the Value of Online and In-Person Events

Online and in-person events can be a great channel for marketers, but also very expensive. This blog will help you to get the…

 

See How Finding the Right Marketing Automation Platform Saves You Time and Money

How the Right Marketing Automation Platform Saves You Time and Money

Choosing the right marketing automation system can be challenging. See what happened to Bluenose when they switched from Marketo to Act-On Software.

 

13 Customer Loyalty Best Practices for B2B Companies

13 Customer Loyalty Best Practices for B2B Companies

Want to increase your business revenue? Improve customer loyalty. Read our post on 13 best practice tips to keep your customers.

 

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Customer lifetime value (CLV) is figuring out what you’re actually gaining from each customer. Use this metric to get the pulse of your…

 

Why (and How) Your Team Should Personalize the Customer Experience

Why (and How) Your Team Should Personalize the Customer Experience

Best practices for personalizing your customer's experience with your company for spectacular results - like 3X ROI.

 

How (and Why) Customer Success is Different from Customer Support

“Customer success” is not a fancy name for “service department;” it’s a belief system dedicated to the customer. Learn how it adds value…

 

Your Audience Called. They Say You're Fired.

Your Audience Called. They Say You’re Fired.

Blog posts, videos or other, too many companies still treat content like promotional advertising. Learn why that’s a very bad idea; what to…

 

Why Empathetic Marketing Can Give Customers An Amazing Experience

Why Empathetic Marketing Can Give Your Customers An Amazing Experience

Empathetic marketing: listening closely to better understand the buyer's journey. Brian Carroll, author of Lead Generation for the Complex Sale, gives insight.

 

Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage_FI

Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage

Throwing a wedding is like closing a big deal: Courtship, then a contract. But should you be focusing not on the big day,…