More on Customer Journey

Want More Profits? Focus on Your Best and Worst Customers

Want More Profits? Focus on Your Best and Worst Customers

Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers.

 

Your Customers Called. They Want You to Know These 6 Things

Your Customers Called. They Want You to Know These 6 Things

Your customers are in the driver’s seat, and how well you deliver a good customer experience will determine whether or not your company…

 

The 10 Commandments of Successful B2B Customer Retention

The smartest marketers are focusing on customer retention now. See which of their tricks work best – and how to apply them to…

 

Digital Breadcrumbs

5 “Digital Breadcrumbs” Customers Leave for You to Follow

Uncover the digital breadcrumbs that help to provide a more powerful customer experience.

 

What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?

 

Customer Feedback Fundamentals: What Do Your Customers Really Think?

Customer Feedback Fundamentals: What Do Your Customers Really Think?

Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.

 

What is Customer Marketing

What Is Customer Marketing?

More B2B companies are looking to expand Customer Marketing programs beyond reference acquisition to improve renewal rates and increase loyalty.

 

Rethinking the Role of Marketing in B2B Customer Engagement

Rethinking the Role of Marketing in B2B Customer Engagement

Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog…

 

Your role on the customer journey

Your Role on the Customer Journey

Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare…