More on Customer Journey

What is Customer Marketing

What Is Customer Marketing?

More B2B companies are looking to expand Customer Marketing programs beyond reference acquisition to improve renewal rates and increase loyalty.

 

Rethinking the Role of Marketing in B2B Customer Engagement

Rethinking the Role of Marketing in B2B Customer Engagement

Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog…

 

Your role on the customer journey

Your Role on the Customer Journey

Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare…

 

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

Wondering what customer intimacy means? Go back and watch the movie Big and learn a few tips.

 

8 Ways to Maximize the Value of Online and In-Person Events

8 Ways to Maximize the Value of Online and In-Person Events

Online and in-person events can be a great channel for marketers, but also very expensive. This blog will help you to get the…

 

See How Finding the Right Marketing Automation Platform Saves You Time and Money

How the Right Marketing Automation Platform Saves You Time and Money

Choosing the right marketing automation system can be challenging. See what happened to Bluenose when they switched from Marketo to Act-On Software.

 

13 Customer Loyalty Best Practices for B2B Companies

13 Customer Loyalty Best Practices for B2B Companies

Want to increase your business revenue? Improve customer loyalty. Read our post on 13 best practice tips to keep your customers.

 

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Customer lifetime value (CLV) is figuring out what you’re actually gaining from each customer. Use this metric to get the pulse of your…

 

Why (and How) Your Team Should Personalize the Customer Experience

Why (and How) Your Team Should Personalize the Customer Experience

Best practices for personalizing your customer's experience with your company for spectacular results - like 3X ROI.