More on Customer Journey

The 10 Commandments of Successful B2B Customer Retention

The smartest marketers are focusing on customer retention now. See which of their tricks work best – and how to apply them to…

 

Digital Breadcrumbs

5 “Digital Breadcrumbs” Customers Leave for You to Follow

Uncover the digital breadcrumbs that help to provide a more powerful customer experience.

 

What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?

 

Customer Feedback Fundamentals: What Do Your Customers Really Think?

Customer Feedback Fundamentals: What Do Your Customers Really Think?

Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.

 

What is Customer Marketing

What Is Customer Marketing?

More B2B companies are looking to expand Customer Marketing programs beyond reference acquisition to improve renewal rates and increase loyalty.

 

Rethinking the Role of Marketing in B2B Customer Engagement

Rethinking the Role of Marketing in B2B Customer Engagement

Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog…

 

Your role on the customer journey

Your Role on the Customer Journey

Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare…

 

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

Wondering what customer intimacy means? Go back and watch the movie Big and learn a few tips.

 

8 Ways to Maximize the Value of Online and In-Person Events

8 Ways to Maximize the Value of Online and In-Person Events

Online and in-person events can be a great channel for marketers, but also very expensive. This blog will help you to get the…