More on Customer Journey

Rethink Marketing Podcast: Changing the Corporate Business Model to Suck Less

Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here…

 

lead nurturing

This Is Why Implementing a Lead Nurturing Program Is So Important

Conversions are great, and so are qualified leads, but if those prospects aren't nurtured properly throughout the purchasing cycle, all your hard work…

 

How to Use Segmentation and Automated Programs for Better Results

Segmenting the various audiences your organization is attempting to attract into distinct buckets allows you to provide more targeted messaging to a more…

 

tips for improving your customer personas

Listening Tricks to Build More Accurate Buyer Personas

Address your customers’ pain points and needs with these listening tricks that will help you refine customer personas to optimize the customer journey…

 

Rethink Marketing Podcast: Acting On Customer Feedback

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback.

 

happy holidays from Act-On. 3 tips for engaging customers.

Happy Holidays from Act-On! Our Gift to You? 3 Tips for Engaging Customers in the New Year

Want to amp up your customer marketing in 2019? Look no further! Our gift to you this holiday season is 3 tips for…

 

Finding Your Target Audience on the Web

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important.

 

Move Your Marketing Strategy Forward by Going Back to the Basics

Go back to the basics to improve your marketing strategy by defining who your target customer is and reflecting on what's working (and…

 

4 Ways B2B Players Can Leverage User-Generated Content to Attract More Leads

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.