More on Customer Journey

Volunteering for Marketing Team Building

Want to Build A Stronger Marketing Team? Try Volunteering

Want to build a strong marketing team? Volunteering can help members of your team connect with their community while building critical marketing skills.

 

Rethink Marketing Podcast: Changing the Corporate Business Model to Suck Less

Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here…

 

lead nurturing

This Is Why Implementing a Lead Nurturing Program Is So Important

Conversions are great, and so are qualified leads, but if those prospects aren't nurtured properly throughout the purchasing cycle, all your hard work…

 

How to Use Segmentation and Automated Programs for Better Results

Segmenting the various audiences your organization is attempting to attract into distinct buckets allows you to provide more targeted messaging to a more…

 

tips for improving your customer personas

Listening Tricks to Build More Accurate Buyer Personas

Address your customers’ pain points and needs with these listening tricks that will help you refine customer personas to optimize the customer journey…

 

Rethink Marketing Podcast: Acting On Customer Feedback

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback.