More on CRM

Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”

Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…

 

Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results

If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…

 

The Secret Marketing Strategy: Thinking

As a marketer thinks, so he is. Of course this is a take-off on James Allen’s work in his book As a Man…

 

Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation

Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. A well-chosen and ably used CRM solution…

 

Got CRM? Why You Need Marketing Automation Too

A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and…

 

SugarCRM Partner Sees 7X Increase in Qualified Leads

It’s always a great pleasure when an Act-On customer achieves outstanding success in some way. In the case of UpCurve Cloud, that success…

 

SugarCRM / Act-On Integration Prompts Prosperity for Propelics

Yes, I know an 800% year-over-year increase in revenue sounds too good to be true. But when Adam Bookman, co-founder and partner of…

 

Five Ways CRM + Marketing Automation = Sales

Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned…

 

What Costs More Than CRM?

I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2…