More on CRM

Consider Proof of Concept When Buying Marketing Technology

In this Rethink Marketing Podcast, David Raab share his insights on evaluating and proof of concepts when buying marketing technology


Customer Lifecycle Metrics, Part 5: Retention and Expansion

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Take a look at the customer lifecycle metrics you need to track in part five of this series: customer retention and expansion.


microsoft dynamics integration with act-on

Got Dynamics? Why You Need Act-On, Too

Sales and marketing alignment can have a powerful effect on your growth and profitability. Discover how Microsoft Dynamics And Act-On work together to…


How PeopleHR Found the Right Marketing Automation Vendor

Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for…


The Future of CRM is Customer Engagement

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to…


Don’t Let Prospects Get Lost: Create a Customer Journey Map

When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…


Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”

Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…