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Ready, Set, Tweet! Twitter Basics for B2B Marketers

Are you spending time on Twitter? I don’t mean reading everyone else’s posts. I’m talking about actually engaging with people, posting relevant tweets…

 

Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”

Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…

 

Social Selling 101 – 3 Social Technologies To Get You Started

People often ask me which technologies I use to run my day to day social marketing. There are so many you could use,…

 

Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results

If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…

 

6 Ways B2B Marketers Use Social Media to Get Gangbuster Results

Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical,…

 

3 Surprising Ways to Succeed in Social Media

Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our…

 

The Power of the Pivot: Get Started with Excel Pivot Tables

If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. Pivot tables…

 

Tips and Tricks for Using Hashtags on Social Media Sites

Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used…

 

How to Make Content SEO-Friendly: What’s Old is New Again

The world of marketing has always been a kind of a crazy roller coaster ride, and the last few years have seen the…