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Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results

If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…

 

6 Ways B2B Marketers Use Social Media to Get Gangbuster Results

Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical,…

 

3 Surprising Ways to Succeed in Social Media

Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our…

 

The Power of the Pivot: Get Started with Excel Pivot Tables

If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. Pivot tables…

 

Tips and Tricks for Using Hashtags on Social Media Sites

Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used…

 

How to Make Content SEO-Friendly: What’s Old is New Again

The world of marketing has always been a kind of a crazy roller coaster ride, and the last few years have seen the…

 

How to Use Hashtags on Twitter With #Confidence

I tried to explain Twitter to my father over the Christmas holiday. He’s 78. He particularly wanted to know what a hashtag is.…

 

Sales Alignment: Put Theory Into Practice

“Sales alignment” began as an interesting concept. For its critics, that’s all it remains. Skeptics may say that a lot of the theory…

 

Marketing Moneyball: Let the Dallas Cowboys Help You Scout Hidden Prospects

What do lead scoring and the NFL have in common? It might surprise you; this odd couple shares more than you might think.…