Today’s CMO is tomorrow’s CEO candidate

Photo illustration about the CMO role emerging as CEO candidates

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.

Four B2B Marketing Trends That Will Define 2018

Pull quote about B2B marketing trends in 2018 that are maturing

What are the top B2B Marketing trends you should be paying attention to in 2018? What are your peers and the best-in-class marketers focusing on this year? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.

GDPR Compliance In Action: Opt-In Consent Forms

Example of Act-On's GDPR-compliant consent form

The European Union’s General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent.

7 Tips for Building Successful Marketing Alliances

This is a photo illustration about the importance of marketing alliances across sales, engineering and others

Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances.

B2B Public Relations Best Practices to Drive Success

Picture of Amy Rosenberg for the Rethink Podcast where she talks about B2B Public Relations Best Practices for your business

Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? This Rethink Marketing episode transcript covers all of that and more.

Evolving MarTech 2.0: The Adaptive Marketing Platform

This is a photo illustration of adaptive marketing platforms that take advantage of artificial intelligence and machine learning

Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects.

Why Your B2B Business Is Failing

Picture of Michael Eckhardt for the Rethink Marketing Podcast where he talks about seven mistakes companies have in crossing the chasm

In this Rethink Marketing Podcast interview, Michael Eckhardt from the Chasm Institute talks about the 7 deadly sins that may prevent your company from crossing the chasm.

How Chatbots Will Transform B2B Marketing in 2018

Picture of Larry Kim for the Rethink Marketing Podcast where he talked about using chatbots for b2b marketing

A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks.

3 Ways CMOs Can Prepare Against Data Breaches

Photo Illustration on how marketers can prepare against data breaches

Marketers can help prepare against data breaches, so long as they have the right operational plans in place to manage them. A plan that’s done well, in fact, can even be its own marketing opportunity. Here are three ways marketers can harness their data preparedness.