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Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Retargeting is a key tactic for account-based marketing success. Read this use case illustrating how to use personas, content, and retargeting together for…

 

Inside the Mysterious World of Dark Social

When people share your content, it’s a Yes vote. Trouble is, most sharing is “dark social” – untrackable, and unknowable. Discover why this…

 

Six Takeaways from the Writing of The Declaration of Independence

Doing the right thing, for the right reasons, is timeless. Learn six lessons from the story of how the American Declaration of Independence…

 

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

Ah, buzzwords. What do ToFu, MoFu and BoFu really mean? Here’s your guide to their definitions, and how to use them to guide…

 

When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack

When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack

As your business grows, it is a matter of when – not if – trolls attack you on social media. Here’s our take…

 

How to Increase ROI and Conversion from YouTube Ads

Most agencies just use pre-roll YouTube ads just for brand awareness. Here’s when, why, and how to use them for eCommerce conversions.

 

The Psychology of Color in Marketing

How you use color in marketing tells a story – and your customers are listening. Learn what colors mean and how brands use…

 

In this post and accompanying art, we review actionable tips for developing a plan to use influencers to help promote your company and brand, as well as review free and paid tools for finding them.

How to Find The Best Influencers for Your Company

5 steps to develop your influencer strategy, 5 free tools to find the best ones – and a free template to keep track…