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Why Building a Customer Community is Important

A customer community is a great way to encourage engagement among your current customers. Here are a few other benefits of building a…

 

execute marketing strategy

Resources to Help You Execute Your Marketing Strategy in 2019

Want to hit the ground running and exceed your goals in 2019? These resources and checklists will help you execute your marketing strategy.

 

Rethink Marketing podcast: Sales Qualification Score

In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform.

 

Application Abandonment Blog Post

Why Your Financial Business Needs An Application Abandonment Campaign

Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign.

 

lead scoring program

5 Things to Consider When Implementing a Lead Scoring Program

Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works…

 

Account-Based Marketing KPIs to Capture

ABM KPIs to Measure (and those to ignore)

Do you want to be able to measure the success of your account-based marketing program? Here are a few account-based marketing KPIs you…

 

Rethink Marketing podcast: Hiring a Freelance Writer

On the Rethink Marketing podcast, Sharon Hurley Hall and Nathan Isaacs outline how to hire the perfect freelance writer for your B2B business.

 

Create a Landing Page that Gets Results

Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make…