Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats
There’s a problem in the way B2B companies engage customers today. Marketers in many organizations are intently focused on building awareness and acquiring new customers, which makes sense – it comes with the job description. But while this strategy does a great job generating new leads and keeping the sales pipeline full, it’s missing out […]
Landing Pages that Convert, Part 1: The Basics of Design
Are your landing pages converting as well as you’d like them to? If the answer is no, maybe it’s time to go back to the basics. Let’s examine the building blocks of a good landing page and take a look at five best practices for creating landing pages that get great results. Before we get […]
Get Found Faster: 10 Tips for Successful Local SEO
Local SEO is big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a regular basis. That works out to about 70% of all Internet users performing local searches regularly. And there’s more to this than volume. Local searches are also more than twice as likely […]
Marketing’s Bright New Tool: Act-On Anywhere
Editor’s Note — Dear Reader: The whole purpose of our Marketing Action blog is to offer ideas and tips that marketers and salespeople can use to make their work more effective or efficient in some way — right now. We don’t talk about the future much, and we don’t try to sell you on our […]
Keeping Customers Loyal: Marketing’s Role in Retention and Expansion
Most B2B marketing teams spend a lot of their time and money on customer acquisition. And that makes sense, because generating new leads is often their primary goal, and many marketers are measured by their success in creating sales-qualified leads. But what happens to those leads after sales takes over? What’s marketing’s job when it […]
Mobile Search Engine Optimization Best Practices
By now, we all know that mobile searchers outnumber desktop searchers. It may have been true once that you could assume that a mobile user looking for your products or services would also be looking on the desktop, but a 2014 study from comScore indicates that there is a growing percentage of websites with a sizable […]
The Word Of The Year Is a #Hashtag
8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. In Content Marketing Institute’s “Content Marketing Benchmarks, Budgets, and Trends—North America,” CMI notes that 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most ; 63% rate it as the “most […]
Ready, Set, Tweet! Twitter Basics for B2B Marketers
Are you spending time on Twitter? I don’t mean reading everyone else’s posts. I’m talking about actually engaging with people, posting relevant tweets with images and calls to action, favoriting, reweeting, and following like-minded marketers and relevant companies. Because if you’re not, you’re not alone – according to Rocket Post, only about half of the people […]
Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need a unique set of skills, technical know-how, and experience. As most hiring managers can tell you, many candidates just don’t have the expertise. It’s a sentiment that’s confirmed in a new study from Gleanster Research and […]
Social Selling 101 – 3 Social Technologies To Get You Started
Enjoy these tips on social selling technologies that you can use to make the most of channels like LinkedIn.
Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results
If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many different ways over the span of your relationship. Managing, understanding, and optimizing every experience your customers have with your brand is important – and it’s also problematic. Throughout every stage of the […]
6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical, four out of 10 consumers buy products that they’ve liked, tweeted about, favorited, or pinned on their social network of choice. But what about B2B marketers? How are they using social to reach […]
3 Surprising Ways to Succeed in Social Media
Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our speaker was Dave Kerpen, the founder and CEO of Likeable Local, which has social media software for small businesses, and co-founder and Chairman of Likeable Media, a social media and word-of-mouth marketing […]
How to Use Hashtags on Twitter With #Confidence
I tried to explain Twitter to my father over the Christmas holiday. He’s 78. He particularly wanted to know what a hashtag is. So I started talking about how the pound symbol always precedes a hashtag and he interrupted: “They’re like tags, right?” Hashtags are indeed like tags, and they’re used to identify the text […]
Sales Alignment: Put Theory Into Practice
“Sales alignment” began as an interesting concept. For its critics, that’s all it remains. Skeptics may say that a lot of the theory and frameworks for alignment are either a) academic, written for students with little real life application, or b) too idealistic, describing an evangelistic way of thinking. I have to say I largely disagree […]
Marketing Moneyball: Let the Dallas Cowboys Help You Scout Hidden Prospects
What do lead scoring and the NFL have in common? It might surprise you; this odd couple shares more than you might think. In the early 60s, Tex Schramm, the president and general manager of a brand-new football team, set out to build a professional football franchise in Dallas, Texas. With the help of what […]
SEO Basics + a Checklist for Content Marketers
What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write with passion, you express creativity in the content you develop, and find innovative ways to showcase your value. At the end of the process, you might be so excited to finally hit […]
How to Know Which Hashtags to Use in Your Social Media Posts
So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of […]