A Crash Course in Tumblr for B2B Marketers
I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in. I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. We all want to get more exposure for our […]
Join the i♥marketing Roadshow! Next Stop, June 3 in Los Angeles
Do you ♥ marketing? Do you ♥ LA? You’re in luck, because the i♥marketing roadshow is coming to Los Angeles, and you’re invited to join the fun! i♥marketing is a complimentary marketing workshop that’s been taking the country by storm. These half-day events are a great opportunity to fine-tune your marketing skills and get a look at […]
Are You Compliant with Global Email Marketing Regulations?
As digital marketers, we have access to tremendous amounts of data about our prospects and customers, which comes to us through the multiple tools we use across multiple channels. Our ability to use that data to market to those individuals creates amazing opportunities, but it creates a huge responsibility as well. The laws that govern […]
Join the i♥marketing Roadshow! Next Stop, Atlanta May 28
The i♥marketing roadshow is in full swing, and you’re invited to join the fun! i♥marketing is a complimentary half-day marketing workshop, but it’s much more than that. It’s also a great opportunity to fine-tune your marketing skills and get a look into the future of marketing automation technology. After the huge success of the i♥marketing event last year in […]
5 Disruptive Social Selling Technologies
Read about these social selling technologies in our guest blog.
Don’t Panic! How to Handle a Social Media Marketing Crisis
Social media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in. That’s understandable; social can be intimidating, and extremely unpredictable. Things happen fast –especially on channels like Twitter – and most of us aren’t as nimble as we need to be in order […]
Seriously, Chill on the Cold Calling
A long time ago, in a world that’s now far, far away, I sold newspaper advertising for a living. I did a lot of cold calling. I’d hop in my car, drive to a retailer I’d scouted, walk in the door with my briefcase stuffed with media kits and sample papers, and hope somebody there […]
Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do, remove most of your competition, and find traffic that converts 2.5 times better than the average searcher? Sure you would. And that means you need to know about long tail keywords. They are today’s secret […]
How to Perform an Onsite Audit for SEO: Part 1: Do the Research
We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Using this methodology, you can conduct an onsite audit for search engine optimization. Begin with research, gathering information to examine if technical SEO best practices have […]
Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
Recruiting the right employees can be difficult, especially when you’re looking for someone to join your sales and marketing teams. It takes a unique set of skills and experience to make a strong candidate, and as most hiring managers can tell you, many just don’t have the expertise or aren’t the right fit. A new […]
Road Trip! Join the i♥marketing Roadshow, Coming Soon to a City Near You
The i♥marketing roadshow is getting underway, and you’re invited to join the experience. i♥marketing is much more than a complementary marketing workshop. It’s a fantastic opportunity to fine-tune your marketing skills and get a look into the future of marketing automation technology. Why a roadshow? It’s simple – you asked for it. After the resounding […]
Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
Since the economic downturn in the last decade, it’s been harder to find a good job – that is, one that’s not only a great fit for your skills and offers a bright future, but that’s also a wonderful place to work (with good pay and benefits, and great coworkers). A lot of (well qualified, […]
Nurturing Leads With Webinars: Awareness is Just the Beginning
The buyer’s journey has changed due to the high-quality information now easily available to prospects. B2B technology buyers are using this information in the early stages of the buying process and aren’t engaging directly with salespeople until much later. However, as buyers change their habits, there is an opportunity for marketers to play a bigger […]
Google’s Mobile Search Update: Are You Ready for April 21?
Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. According to Google’s Webmaster Central Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a […]
Translate Your Killer Plan into Day-to-Day Marketing Tactics
In a previous blog post, Creating a Marketing Plan That Won’t Die a Slow, Miserable Death, we looked into how to go about planning for an upcoming year or quarter. In this post, we will focus on how to bring all these planning efforts into reality through day-to-day activities. Many companies miss this crucial step. […]
From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
Marketing is an attractive career, whether you decided on it in college or you’re been drawn to it from another vocation. The reality is,
Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy, or to contribute to overall revenue objectives, we all know what we should be trying to do. But sometimes there are a lot of things getting in our way, and in many […]
Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the first impression a prospect has of your company. It’s also the first page a visitor sees once they engage with your marketing efforts. You’re spending a lot of marketing dollars to drive […]
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. But as you know, “if you build it, they will come” is not a smart business strategy. You can pour thousands of dollars and dozens of posts into a company blog only to see it […]