10 People You Should Follow on Twitter if You’re in Marketing
Twitter is a great source of serendipitous learning – if you know where to look. Here are ten fonts of wisdom to follow and learn from.
8 Killer Tips for Harnessing the Power of SlideShare
SlideShare is driving significant traffic for B2B marketers. Learn 8 tips for how to harness the power of SlideShare for lead generation.
Why You Should Consider Using Twitter for B2B Leads
Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when he used Twitter to reach out to the Mavericks basketball team.
How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
Got questions about SEO? Act-On’s eBook is a collection of common questions, with answers created to help you make sense of search engine optimization.
Political Social Media Outreach: What B2B Marketers Can Learn
When the stakes are high, political social media can help a cause or a candidate flourish – or flounder. Learn 3 lessons every B2B marketer can benefit from.
Temporary/Disposable Email Addresses & Their Effect on Deliverability
Temporary and disposable email addresses can hose your deliverability. Learn how to mitigate the damage – and prevent the problem (while finding great leads).
7 Myths About Social Selling That You Probably Believe
Social selling is hard, time-consuming, and all about the data, right? Wrong. Those myths (and four more) exploded.
Got Dynamics? Why You Need Act-On, Too
Sales and marketing alignment can have a powerful effect on your growth and profitability. Discover how Microsoft Dynamics And Act-On work together to align your teams.
What Marketers Can Learn from Thomas Friedman’s Advice for The Rest of Us
One of the world’s most respected thinkers spoke about three great accelerations underway, and has a bit of advice that marketers can take to heart.
Top Instagram Influencers
What do Intel, ZenDesk and WeWork have in common? A whole lotta Instagram followers. Learn how small business, big business, and a few celebrities work their magic.
The State of Social Media Engagement and 3 Proven Ways to Boost It
Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. Fortunately, we marketers have better tools available than in the past. We can track and optimize what works more effectively than ever before.
How Clean is Your Database?
Your email programs probably deliver a hefty part of your revenue. They’ll do even better if you take proactive steps to keep your list clean and healthy.
Schema & Microdata: An Overview
Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a big boost over your competition.
iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
In the spring of 2014, iCharts planned a product launch, but had no list and no content. Read how they pulled off a major success with smart strategy – and marketing automation.
5 Common Marketing Challenges Agencies (and Companies) Face
From no-list to no-budget to no-traction to no-name, agencies deal with mighty big marking challenges on behalf of their clients. Learn how to overcome these odds.
How Smart People Do Social Selling
Social selling is very productive, but most salespeople don’t use it yet. Discover 7 steps to get you started and help you gain a competitive edge.
Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
Learn how RM Hoffman Company, a 60-year-old distribution/manufacturing company, saw leads and revenue go up after implementing Act-On.
Today’s CMO Needs a Few CTO Chops
Today’s marketing department is dependent on technology, which means that the CMO needs to know which technology to use, and how to buy it.
How and Why To Set Your Site Up for Google’s Rich Answers
There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently, too. I’m talking about rich answers.