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Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.

 

The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…

 

3 Things About Machine Learning Every Marketer Needs to Know

3 Things About Machine Learning Every Marketer Needs to Know

Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data…

 

This is a picture of Kevin Getch talking about seo strategies for the Rethink Marketing Podcast

SEO Strategies and B2B Trends to Watch for in 2018

In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.

 

5 Tips to Implement In Your Account-Based Marketing Strategy

5 Tips to Implement In Your Account-Based Marketing Strategy

Marketers continue to invest in ABM because it is paying dividends. Here are five tips for implementing your account-based marketing strategy.

 

The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite

By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and…

 

Embrace Artificial Intelligence in Marketing

Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing.

 

Making Sense of the 2018 Marketing Predictions and Trends

A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer.

 

How To Build Your Career In A Data-Driven Marketing World

How To Build Your Career In A Data-Driven Marketing World

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right…