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5 Tips to Implement In Your Account-Based Marketing Strategy

5 Tips to Implement In Your Account-Based Marketing Strategy

Marketers continue to invest in ABM because it is paying dividends. Here are five tips for implementing your account-based marketing strategy.

 

The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite

By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and…

 

Embrace Artificial Intelligence in Marketing

Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing.

 

Making Sense of the 2018 Marketing Predictions and Trends

A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer.

 

How To Build Your Career In A Data-Driven Marketing World

How To Build Your Career In A Data-Driven Marketing World

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right…

 

Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff.

 

How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.

 

What You Need To Know About GDPR’s New Data Protection Officer Role

GDPR’s New Data Protection Officer Role

The massive GDPR legislation that takes effect in the EU in May requires companies hire a data protection officer. This post explains what…

 

How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together

Silicon Valley is known for great innovation. It's also known, recently, for its sexism. Here are four tips to change the culture of…