More on Corporate

Twitter: Quality vs Quantity

The standard Twitter marketing wisdom is simple: the more followers you have, the bigger your ready-made audience for your marketing messages. The problem…

 

“Automation” vs “All-in-One”

Over this past year, we have met many prospects that are scared off by the very term “marketing automation”. They have visions of…

 

Easing Into Automation

The reality for small businesses is that one or two people may be designated to manage the marketing system, along with their other…

 

Our Secret Sauce

Here is the Act-On recipe: Start with a fantastic value proposition: enterprise class all-in-one e-marketing at an SMB price point. Next, focus on…

 

Cash for (SaaS) Clunkers

The auto industry is not the only one in need of a “Cash for Clunkers” program to get rid of its legacy problems.…

 

Is Inbound Marketing Enough?

Is “inbound marketing” (as defined by Hubspot) the best option for your business?  Yes. If you are patient. Very patient. The ideas behind…

 

Rethinking Website Analytics

With the likes of Omniture, WebTrends and Google Analytics out there, is there a reason to re-think website visitor tracking? For B2B companies…

 

It’s All About Leads

Constant Contact would have you believe that every business needs e-mail marketing. We think that this misses the main point — first and…

 

Why We Love Twitter

Now that Twitter has hit the mainstream media (e.g., Oprah Winfrey sent out her first tweet last Friday), we thought we would get…